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Reputation and Its Risks
Strategy & Execution Magazine ArticleRegulators, industry groups, consultants, and individual companies have developed elaborate guidelines over the years for assessing and managing risks... -
Why the News Is Not the Truth
Global Business Magazine ArticleThe news media and the government are entwined in a vicious circle of mutual manipulation, mythmaking, and self-interest. Journalists need crises to dramatize... -
What Companies Still Get Wrong About Layoffs
Organizational Development Digital ArticleMany cling to the idea that reducing staff is the fastest, easiest way to cut costs. But there are smarter, more humane approaches. -
How Brands Can Follow Through on the Values They're Selling
Leadership & Managing People Digital ArticleA roadmap for effective advocacy. -
The Competitive Advantage of Corporate Philanthropy
Competitive strategy Magazine ArticleMost companies feel compelled to give to charity. Few have figured out how to do it well. -
How Companies Can Address Their Historical Transgressions
Corporate social responsibility Magazine ArticleLessons from the slave trade and the Holocaust -
More Lessons from Lexus-Why It Pays to Do the Right Thing
Sales & Marketing Digital ArticleI am just back from chairing the first-ever Source Media Customer Engagement Symposium, and my notebooks are overflowing with good ideas, smart practices,... -
Narrowing the Chasm Between PR Professionals and Wikipedia
Communication Digital ArticleA quietly simmering standoff moves toward a truce. -
Newsweek’s Sarah Palin Cover is Good Journalism
Business ethics Digital ArticleMany years ago, when the idea of women in professional roles in business was much more novel that it is today, magazines were eager to profile female pioneers. As a very young managing director in one of the then-prominent management consulting companies, I received lots of requests for interviews. One of the first was from […] -
The New CEO Activists
Leadership & Managing People Magazine ArticleThough corporations have been lobbying the government and making campaign donations for a long time now, in recent years a dramatic new trend has emerged... -
The Real Story of the Fake Story of One of Europe’s Most Charismatic CEOs
Web-based technologies Big IdeaHow two professors built a myth that persisted for a decade -
Who’s Responsible for Your Company’s Reputation?
Crisis management Digital ArticleA number of years ago some enterprising deal makers at GE Capital proposed a series of transactions that would provide financing for a chain of funeral homes. From a financial perspective, it looked like an attractive proposition: The terms were good, the demographics pointed to a growing market need, and the fragmentation of the industry […] -
What Do We Know About False News?
Web-based technologies Big IdeaA roundup of the latest thinking -
The New Old-Fashioned Banking
Economics Magazine ArticleFifteen minutes south of Chicago’s Loop, the inner-city neighborhood of South Shore has an old-fashioned bank with a radical twist. For those of us at South Shore Bank, banking means knowing the borrower, the neighborhood, property values, and the economic environment. It means tough credit standards, cautious qualification of borrowers, and close monitoring of the […] -
When the Twitterverse Turns on You (HBR Case Study)
Sales & Marketing Magazine ArticleCanadian Jet just launched a social media contest: The traveler who posts the most creative tweet using the hashtag #CanJetLuxury will win two round-trip... -
Swapping Business Skills for Oil
Emerging markets Magazine ArticleTransnationals can give as well as take. They have in abundance precisely what developing nations need. -
Don't Let Your Calendar Dictate Your DEI Initiatives
Organizational Development Digital ArticleIt's good to honor Juneteenth or Pride month, but how are you showing up the rest of the year? -
Customers' Revenge (HBR Case Study and Commentary)
Sales & Marketing Magazine ArticleVenerable Detroit automaker Atida Motors has a new call center in Bangalore that the company hopes will raise its reputation for customer service. But... -
Research: Why CEOs Shouldn't Take All the Credit
Communication Digital ArticleIf you want the praise for good news, be prepared to take the blame for bad news. -
The New Tools of Trade
Labor Magazine ArticleToday, most multinationals have a conspicuous social conscience. They publicize their internal codes of conduct, monitor labor conditions in their global supply chains, and require suppliers to meet basic labor practice standards. But despite efforts to be better global citizens, companies by themselves are unable to eliminate abuses in their supply chains. In fact, so […]
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Corporate Crises — and Reputational Recovery — Have Changed
Business management Digital ArticlePolitics and culture wars are driving risks that may not have a clear resolution. -
When Should Your Company Weigh In on Hot-Button Issues?
Leadership Digital ArticlePfizer’s chief corporate affairs officer, Sally Susman, shares the company’s five-point framework. -
What Companies Still Get Wrong About Layoffs
Layoffs Digital ArticleMany cling to the idea that reducing staff is the fastest, easiest way to cut costs. But there are smarter, more humane approaches. -
Case Study: Does Facial Recognition Tech Enhance Security?
Business and society Magazine ArticleThe new system in a day care center is producing biased results. -
Does Facial Recognition Tech Enhance Security? (Commentary for HBR Case Study)
Technology & Operations Magazine ArticleThe new system in a day-care center is producing biased results--setting off an alarm when some dark-skinned parents enter the lobby. The director of... -
Does Facial Recognition Tech Enhance Security? (HBR Case Study)
Technology & Operations Magazine ArticleThe new system in a day-care center is producing biased results--setting off an alarm when some dark-skinned parents enter the lobby. The director of... -
Moderna v. Pfizer: What the Patent Infringement Suit Means for Biotech
Business and society Digital ArticleAfter an unusual period of cooperation, drug companies are suing each other again. -
Don’t Let Your Calendar Dictate Your DEI Initiatives
Diversity and inclusion Digital ArticleIt’s good to honor Juneteenth or Pride month, but how are you showing up the rest of the year? -
3 Ways Marketers Can Earn — and Keep — Customer Trust
Marketing Digital ArticleA recent survey found that only 34% of consumers trust the brands they use. -
Research: Why CEOs Shouldn’t Take All the Credit
Corporate communications Digital ArticleIf you want the praise for good news, be prepared to take the blame for bad news. -
What To Do When the Devil Wears [Your Brand]
Public relations Digital ArticleStrategies for when your brand becomes associated with a noxious public figure. -
The Success of Your M&A Deal Hinges on How You Announce It
Public relations Digital ArticleThree questions to guide your communication strategy. -
What Is the Purpose of Your Purpose?
Leadership & Managing People Spotlight"Despite its sudden elevation in corporate life," the authors write, "purpose remains a confusing topic." They argue that a primary cause of this confusion... -
Making Purpose Real
Leadership & Managing People Digital Article"Despite its sudden elevation in corporate life, purpose remains a confusing topic," the authors write. A primary cause of this confusion, they say, is... -
How Companies Can Address Their Historical Transgressions
Corporate social responsibility Magazine ArticleLessons from the slave trade and the Holocaust -
Corporate Political Spending Is Bad Business
Strategy & Execution Magazine ArticleCorporations are facing increased scrutiny over their political spending--particularly when their stated values seem to contradict their lobbying efforts.... -
Sports and Social Justice
Strategy & Execution Magazine ArticleTwo new books--"The Game Is Not a Game" and "Football's Fearless Activists"--offer some useful context for examining the current relationship between... -
When Your Brand Is Racist (HBR Case Study and Commentary)
Communication Magazine ArticleA national brewing and distilling company grapples with its most profitable brand's racist history. This fictional case study by Joseph C. Miller, Michael... -
When Your Brand Is Racist (HBR Case Study)
Communication Magazine ArticleA national brewing and distilling company grapples with its most profitable brand's racist history. This fictional case study by Joseph C. Miller, Michael... -
When Your Brand Is Racist (Commentary for HBR Case Study)
Communication Magazine ArticleA national brewing and distilling company grapples with its most profitable brand's racist history. This fictional case study by Joseph C. Miller, Michael...
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Mercedes and the Moose Test (A)
Leadership & Managing People Case Study8.95View Details The case describes a crisis management situation faced by Mercedes-Benz, a division of Daimler-Benz AG. In 1997 Mercedes introduced a revolutionary new... -
Netflix and Dave Chappelle (B)
Management Case Study8.95View Details In late 2021, Netflix leadership had to deal with some fierce employee and public blowback after airing The Closer, a comedy special by comedian Dave... -
Mercedes and the Moose Test (B)
Leadership & Managing People Case Study5.00View Details The case describes a crisis management situation faced by Mercedes-Benz, a division of Daimler-Benz AG. In 1997 Mercedes introduced a revolutionary new... -
Virgin Atlantic Airways: Ten Years After
Sales & Marketing Case Study8.95View Details The Virgin Atlantic Airways (VAA) case was written on the occasion of the company's 10th anniversary. In 10 years, VAA has brought many innovations to... -
dpms. - The Price of Earned Media
Sales & Marketing Case Study8.95View Details In April 2014, the co-founder of lifestyle brand dpms., situated in London, Ontario, has a dilemma. Started as an opportunity to showcase her partner's... -
Starbucks: Opposing a Local Tax to Address Homelessness while Promoting Social Justice
Strategy & Execution Case Study8.95View Details In 2018, the Seattle City Council unanimously voted 9-0 for a tax that would require companies whose annual revenue surpassed $20 million to pay the city... -
Intersectionality
Management Case Study8.95View Details In late 2021, Netflix leadership had to deal with some fierce employee and public blowback after airing The Closer, a comedy special by comedian Dave... -
Uptown Cigarette
Strategy & Execution Case Study8.95View Details To recapture lost market share, tobacco giant R. J. Reynolds (RJR) developed Uptown, the first cigarette brand created and targeted specifically at a... -
Timing of Option Grants in UnitedHealth Group (B)
Finance & Accounting Case Study5.00View Details Supplements the (A) case. -
Leading Citigroup (B)
Leadership & Managing People Case Study5.00View Details The (B) case describes the actions taken by Citigroup CEO Chuck Prince and his management team to right the company in the wake of the controversies and... -
Brent Spar Incident: "A Shell of a Mess"
Organizational Development Case Study8.95View Details Seeking to dispose of an outmoded oil drilling platform in the North Sea, Shell finds itself confronted by Greenpeace and other environmentalists. The... -
Communications Policy
Sales & Marketing Case Study8.95View Details Introductory note on communications policy for use in first year marketing. Focuses on: Target selection; message delineation; communications intensity;... -
JCDecaux
Strategy & Execution Case Study8.95View Details Describes how JCDecaux, the second largest global outdoor advertising company, became the world leader in street furniture advertising in a fast consolidating... -
Coca-Cola's New Vending Machine (A): Pricing to Capture Value, or Not?
Sales & Marketing Case Study8.95View Details Chairman and CEO M. Douglas Ivester stumbles when he tells a Brazilian newsmagazine about a new Coke vending machine that can automatically raise prices... -
Brand Activism at Starbucks - A Tall Order?
Sales & Marketing Case Study8.95View Details In April 2017, Kevin Johnson took over the reigns as CEO of Starbucks, the iconic coffee giant. He faced a number of key decisions to keep the global... -
ExxonMobil and the Chad-Cameroon Pipeline (A)
Global Business Case Study8.95View Details This case presents the dilemma of a multinational oil and gas company, ExxonMobil, as it factors in the ethics issues related to the environment and cultural... -
Southwest Airlines (C)
Sales & Marketing Case Study5.00View Details Southwest Airlines, a small intrastate carrier, has just completed its first year of operations in June 1972 and management is debating what advertising... -
Southwest Airlines (D)
Sales & Marketing Case Study5.00View Details After 18 months of deficit operations, Southwest Airlines stands on the brink of profitability. Selective application of discount fares has contributed... -
L.L. Bean, Inc.
Strategy & Execution Case Study8.95View Details Discusses the development and operations of a small manufacturing and mail order company doing $3 million sales. L.L. Bean operates in violation of most... -
McDonald's and the Environment (B)
Sales & Marketing Case Study5.00View Details McDonald's announces its decision to change from polystyrene "clamshells" for its sandwich packaging to a new paper wrap.
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Reputation and Its Risks
Strategy & Execution Magazine ArticleRegulators, industry groups, consultants, and individual companies have developed elaborate guidelines over the years for assessing and managing risks... -
Why the News Is Not the Truth
Global Business Magazine ArticleThe news media and the government are entwined in a vicious circle of mutual manipulation, mythmaking, and self-interest. Journalists need crises to dramatize... -
What Companies Still Get Wrong About Layoffs
Organizational Development Digital ArticleMany cling to the idea that reducing staff is the fastest, easiest way to cut costs. But there are smarter, more humane approaches. -
How Brands Can Follow Through on the Values They're Selling
Leadership & Managing People Digital ArticleA roadmap for effective advocacy. -
The Competitive Advantage of Corporate Philanthropy
Competitive strategy Magazine ArticleMost companies feel compelled to give to charity. Few have figured out how to do it well. -
Mercedes and the Moose Test (A)
Leadership & Managing People Case Study8.95View Details The case describes a crisis management situation faced by Mercedes-Benz, a division of Daimler-Benz AG. In 1997 Mercedes introduced a revolutionary new... -
Netflix and Dave Chappelle (B)
Management Case Study8.95View Details In late 2021, Netflix leadership had to deal with some fierce employee and public blowback after airing The Closer, a comedy special by comedian Dave... -
Mercedes and the Moose Test (B)
Leadership & Managing People Case Study5.00View Details The case describes a crisis management situation faced by Mercedes-Benz, a division of Daimler-Benz AG. In 1997 Mercedes introduced a revolutionary new... -
How Companies Can Address Their Historical Transgressions
Corporate social responsibility Magazine ArticleLessons from the slave trade and the Holocaust -
dpms. - The Price of Earned Media - Teaching Note
Sales & Marketing Digital ArticleTeaching note for case W14386.