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The Case for a Chief of Staff
Leadership & Managing People Magazine ArticleNew CEOs are typically focused on creating and implementing a strategy, building a top team, and driving culture change. Optimizing administrative workflow... -
The Science of Strong Business Writing
Leadership & Managing People Magazine ArticleBrain scans are showing us in new detail exactly what entices readers. Scientists can see a group of midbrain neurons--the "reward circuit"--light up... -
How Great Leaders Communicate
Business communication Digital ArticleFour strategies to motivate and inspire your team. -
Sarcasm, Self-Deprecation, and Inside Jokes: A User's Guide to Humor at Work
Leadership & Managing People Magazine ArticleHumor is widely considered essential in personal relationships, but in leaders, it's seen as an ancillary behavior. Though some leaders use humor instinctively,... -
Reputation and Its Risks
Strategy & Execution Magazine ArticleRegulators, industry groups, consultants, and individual companies have developed elaborate guidelines over the years for assessing and managing risks... -
Why the News Is Not the Truth
Global Business Magazine ArticleThe news media and the government are entwined in a vicious circle of mutual manipulation, mythmaking, and self-interest. Journalists need crises to dramatize... -
Office of Strategy Management
Strategy & Execution Magazine ArticleThere is a disconnect in most companies between strategy formulation and strategy execution. On average, 95% of a company's employees are unaware of,... -
What Companies Still Get Wrong About Layoffs
Organizational Development Digital ArticleMany cling to the idea that reducing staff is the fastest, easiest way to cut costs. But there are smarter, more humane approaches. -
Change Is Hard. Here’s How to Make It Less Painful.
Change management Digital ArticleFour strategies to help you shift your mindset. -
How Brands Can Follow Through on the Values They're Selling
Leadership & Managing People Digital ArticleA roadmap for effective advocacy. -
Ending the War Between Sales and Marketing
Sales & Marketing Magazine ArticleSales departments tend to believe that marketers are out of touch with what's really going on in the marketplace. Marketing people, in turn, believe the... -
The New Science of Building Great Teams
Leadership & Managing People SpotlightWhy do some teams consistently deliver high performance while other, seemingly identical teams struggle? Led by Sandy Pentland, researchers at MIT's Human... -
Leadership Lessons of Mount Everest
Leadership & Managing People Magazine ArticleThe Himalayas are one of nature's most demanding classrooms, but they can teach us important principles about taking charge of our followers--and our... -
Don't Just Tell Employees Organizational Changes Are Coming - Explain Why
Leadership & Managing People Digital ArticleAnd explain how they connect to your mission. -
How to Answer an Unanswerable Question
Communication Digital ArticleYou can still give an honest response. -
How to Communicate Your Company's Strategy Effectively
Strategy & Execution Digital ArticleDitch the lofty purpose statements and lengthy slide decks. -
Why Be Honest If Honesty Doesn't Pay
Leadership & Managing People Magazine ArticleConscience explains why most business men and women keep their word and deal fairly with one another. There is no evidence that honesty pays, despite... -
We Need Trauma-Informed Workplaces
Communication Digital ArticleTrauma is not new, and it's not going away. It's time for organizations to learn how to respond to it. -
Reducing Information Overload in Your Organization
Communication Digital ArticleDon't let overcommunication tank productivity. -
The Competitive Advantage of Corporate Philanthropy
Competitive strategy Magazine ArticleMost companies feel compelled to give to charity. Few have figured out how to do it well.
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Mercedes and the Moose Test (A)
Leadership & Managing People Case Study8.95View Details The case describes a crisis management situation faced by Mercedes-Benz, a division of Daimler-Benz AG. In 1997 Mercedes introduced a revolutionary new... -
Netflix and Dave Chappelle (B)
Management Case Study8.95View Details In late 2021, Netflix leadership had to deal with some fierce employee and public blowback after airing The Closer, a comedy special by comedian Dave... -
Mercedes and the Moose Test (B)
Leadership & Managing People Case Study5.00View Details The case describes a crisis management situation faced by Mercedes-Benz, a division of Daimler-Benz AG. In 1997 Mercedes introduced a revolutionary new... -
Virgin Atlantic Airways: Ten Years After
Sales & Marketing Case Study8.95View Details The Virgin Atlantic Airways (VAA) case was written on the occasion of the company's 10th anniversary. In 10 years, VAA has brought many innovations to... -
dpms. - The Price of Earned Media
Sales & Marketing Case Study8.95View Details In April 2014, the co-founder of lifestyle brand dpms., situated in London, Ontario, has a dilemma. Started as an opportunity to showcase her partner's... -
Starbucks: Opposing a Local Tax to Address Homelessness while Promoting Social Justice
Strategy & Execution Case Study8.95View Details In 2018, the Seattle City Council unanimously voted 9-0 for a tax that would require companies whose annual revenue surpassed $20 million to pay the city... -
Intersectionality
Management Case Study8.95View Details In late 2021, Netflix leadership had to deal with some fierce employee and public blowback after airing The Closer, a comedy special by comedian Dave... -
Uptown Cigarette
Strategy & Execution Case Study8.95View Details To recapture lost market share, tobacco giant R. J. Reynolds (RJR) developed Uptown, the first cigarette brand created and targeted specifically at a... -
Digital Internal Communications: How Organizations Can Stay Connected Within
Global Business Case Study8.95View Details External corporate communications and the rapidly changing ways in which companies engage with their customers received a lot of attention between 2010... -
Timing of Option Grants in UnitedHealth Group (B)
Finance & Accounting Case Study5.00View Details Supplements the (A) case. -
Leading Citigroup (B)
Leadership & Managing People Case Study5.00View Details The (B) case describes the actions taken by Citigroup CEO Chuck Prince and his management team to right the company in the wake of the controversies and... -
HeadHunter PLC (A): The Calm Before the Storm
Management Case Study8.95View Details The HH.ru case series tracks the development of a respected NASDAQ-listed Russian technology company as it struggles with the fallout of the Russian invasion... -
Brent Spar Incident: "A Shell of a Mess"
Organizational Development Case Study8.95View Details Seeking to dispose of an outmoded oil drilling platform in the North Sea, Shell finds itself confronted by Greenpeace and other environmentalists. The... -
Communications Policy
Sales & Marketing Case Study8.95View Details Introductory note on communications policy for use in first year marketing. Focuses on: Target selection; message delineation; communications intensity;... -
JCDecaux
Strategy & Execution Case Study8.95View Details Describes how JCDecaux, the second largest global outdoor advertising company, became the world leader in street furniture advertising in a fast consolidating... -
Coca-Cola's New Vending Machine (A): Pricing to Capture Value, or Not?
Sales & Marketing Case Study8.95View Details Chairman and CEO M. Douglas Ivester stumbles when he tells a Brazilian newsmagazine about a new Coke vending machine that can automatically raise prices... -
Johannes Van Den Bosch Receives a Reply
Communication Case Study8.95View Details The Mexican partner in a Big 5 professional services firm reacts angrily to his Dutch partner's e-mail about providing information for their British multinational... -
A Brand Under Attack: The Boycott of Stoli Vodka and the Power of Social Media
Leadership & Managing People Case Study8.95View Details On a bright July morning in 2013, the incoming President of the Stoli Group USA, John Esposito, was alarmed to learn that one of his company's most popular... -
Brand Activism at Starbucks - A Tall Order?
Sales & Marketing Case Study8.95View Details In April 2017, Kevin Johnson took over the reigns as CEO of Starbucks, the iconic coffee giant. He faced a number of key decisions to keep the global... -
Tehelka in Crisis
Strategy & Execution Case Study8.95View Details A managing editor is attempting to navigate a communications and leadership disaster after receiving an email from one of her colleagues at Tehelka Magazine...
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The Case for a Chief of Staff
Leadership & Managing People Magazine ArticleNew CEOs are typically focused on creating and implementing a strategy, building a top team, and driving culture change. Optimizing administrative workflow... -
The Science of Strong Business Writing
Leadership & Managing People Magazine ArticleBrain scans are showing us in new detail exactly what entices readers. Scientists can see a group of midbrain neurons--the "reward circuit"--light up... -
How Great Leaders Communicate
Business communication Digital ArticleFour strategies to motivate and inspire your team. -
Sarcasm, Self-Deprecation, and Inside Jokes: A User's Guide to Humor at Work
Leadership & Managing People Magazine ArticleHumor is widely considered essential in personal relationships, but in leaders, it's seen as an ancillary behavior. Though some leaders use humor instinctively,... -
Reputation and Its Risks
Strategy & Execution Magazine ArticleRegulators, industry groups, consultants, and individual companies have developed elaborate guidelines over the years for assessing and managing risks... -
Why the News Is Not the Truth
Global Business Magazine ArticleThe news media and the government are entwined in a vicious circle of mutual manipulation, mythmaking, and self-interest. Journalists need crises to dramatize... -
Office of Strategy Management
Strategy & Execution Magazine ArticleThere is a disconnect in most companies between strategy formulation and strategy execution. On average, 95% of a company's employees are unaware of,... -
What Companies Still Get Wrong About Layoffs
Organizational Development Digital ArticleMany cling to the idea that reducing staff is the fastest, easiest way to cut costs. But there are smarter, more humane approaches. -
Change Is Hard. Here’s How to Make It Less Painful.
Change management Digital ArticleFour strategies to help you shift your mindset. -
How Brands Can Follow Through on the Values They're Selling
Leadership & Managing People Digital ArticleA roadmap for effective advocacy.