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Who’s Benefiting from MOOCs, and Why
Business education Digital ArticleNew survey data from Coursera. -
Branding in the Age of Social Media
Sales & Marketing Magazine ArticleSocial media was supposed to usher in a golden age of branding. But things didn't turn out that way. Marketers originally thought that Facebook, YouTube,... -
Communities of Practice: The Organizational Frontier
Organizational Development Magazine ArticleA new organizational form is emerging in companies that run on knowledge: the community of practice. And for this expanding universe of companies, communities... -
Where Is Tech Going in 2023?
Technology & Operations Digital ArticleSix trends that will define the next year, according to McKinsey experts. -
The Psychology of Your Scrolling Addiction
Managing yourself Digital ArticleA series of studies identified three factors that lead people down the media consumption rabbit hole. -
The 4 Tiers of Digital Transformation
Disruptive innovation Digital ArticleA framework to ensure your digital investments are driven by strategic objectives. -
Alibaba and the Future of Business
Strategy Magazine ArticleLessons from China’s innovative digital giant -
I Ran 4 Experiments to Break My Social Media Addiction. Here’s What Worked.
Time management Digital ArticleTrack and schedule your usage. -
Yes, the Metaverse Is Still Happening
Web-based technologies Digital ArticleDon’t get left behind while competitors continue to invest in virtual environments. -
How Brands and Influencers Can Make the Most of the Relationship
Sales & Marketing Magazine ArticleEven as companies devote increasing shares of their marketing budgets to paying social media influencers to tout their products, researchers know little... -
How to Email Someone You Haven't Talked to in Forever
Communication Digital ArticleYes, it's awkward, but you should still do it. -
Why Social Applications Will Thrive In A Recession
Recessions Digital ArticleJosh Bernoff is a vice president at Forrester Research and the author, with Charlene Li, of the forthcoming book, Groundswell: Winning in a World Transformed by Social Technologies Is a recession coming? Don’t ask me — I’m not an economist, and even the economists don’t really know. But if it’s anything like the last recession, […] -
Why the Wall Street Journal Online Will (Eventually) Go Free
Web-based technologies Digital ArticleIt’s not often that the conventional wisdom in business gets turned on its head not once but twice in a month’s time. But Rupert Murdoch’s recent statements, following News Corps’ acquisition of Dow-Jones, that he intends to keep the Wall Street Journal’s website a subscription service certainly qualifies. Until earlier this year, the pundits of […] -
How E-Commerce Will Trump Brand Management
Marketing Magazine ArticleThe Internet promises to give marketing the same boost in productivity that new operational strategies have given to manufacturing. -
When Positive Product Reviews Backfire for Retailers
Sales & Marketing ResearchOverly sunny ratings can lead to more refunds. -
The Gamer Disposition
Hiring and recruitment Digital ArticleToday’s multiplayer online games are large, complex, constantly evolving social systems. Their perpetual newness is what makes them enticing to players. Each generation of games begets Browse the entire HBR List.Listen to the podcast.Take the poll. a new generation of participants who develop what we call the gamer disposition. It’s exactly the disposition you should […] -
Don’t Cheer Yet for Microsoft’s Bet on Yahoo
Web-based technologies Digital ArticleOn Friday, Microsoft shocked the technology world with a surprise $44.6 billion offer for Yahoo!. The move amounted to an admission that Microsoft’s largely organic efforts to compete against search king Google were falling short. It is unlikely that snaring Yahoo! will meaningfully improve Microsoft’s long-term forecasts–unless it simultaneously finds a way to improve its […] -
eBay’s Disappearing Customer Focus
Customer experience Digital ArticleEveryone has less acute hearing as we grow older. Include eBay in this group as well. New eBay chief John Donahoe has recently done several things to decrease his maturing company’s ability to listen to its customers. In doing so, he has put the company on a path toward a more “traditional” e-retailer at the […] -
Getting Real About Virtual Commerce
Competitive strategy Magazine ArticleA second generation of electronic commerce is emerging, one that will be shaped more by strategy than by experimentation. The battle for competitive advantage will be waged along three dimensions: reach, affiliation, and richness. -
Retailing:Â Confronting the Challenges That Face Bricks-and-Mortar Stores
Technology and analytics Magazine ArticleNew technologies can be dazzling. But do they represent the future of retailing? Have the fundamentals really changed?
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Building a Social Media Culture at Dell
Sales & Marketing Case Study14.00View Details As Michael Dell refocused his newly-private company on services and solutions, the entire corporation was pushed to embrace social media. -
Fresh to Table
Leadership & Managing People Case Study8.95View Details After the contentious firing of an office manager, the leadership at Fresh to Table, a software-as-a-service provider for luxury hotels and restaurants,... -
Decathlon China: Using Social Media to Penetrate the Internet Market
Technology & Operations Case Study8.95View Details After successfully establishing more than 33 retail stores in large cities across China, Decathlon, a large sporting goods manufacturer and retailer,... -
Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing
Sales & Marketing Case Study8.95View Details As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact... -
HUGE and Digital Strategy
Strategy & Execution Case Study15.05View Details In 2011, HUGE, Inc. is the fastest growing digital agency in the U.S. Its CEO, Aaron Shapiro, is considering a set of novel growth strategies to take... -
CircusTrix: The Ups and Downs of International Expansion
Leadership & Managing People Case Study8.95View Details CircusTrix Trampoline Parks (CircusTrix) was started in San Francisco, California, in 2011 after the founder first experienced an indoor trampoline park.... -
Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies
14.95View Details Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and... -
Largo.ai in Hollywood: Good enough?
Strategy & Execution Case Study8.95View Details The case tells the story of Sami Arpa a young entrepreneur with a passion for the movie industry. Sami Arpa and his start-up Largo leverage technology... -
KINEER: A SOCIAL MARKETING CHALLENGE
Sales & Marketing Case Study8.95View Details Kineer Services Limited (Kineer) was a social marketing startup set up in 2018 by Lakshmi Narayan Tripathi, a prominent Indian transgender, and Manish... -
Fishbowl: Scaling Up
Sales & Marketing Case Study8.95View Details Fishbowl is a social media app that allows professionals to connect with other relevant professionals both within their company and across industry. Unlike... -
Volkswagen India: Das Auto Digitally
Sales & Marketing Case Study8.95View Details VW understood the customer funnel and worked backwards on planning ad inventories. ''Cost per lead'' was the key metric to measure any campaign performance.... -
InnoCentive.com (B)
Leadership & Managing People Case Study5.00View Details InnoCentive.com enables clients to tap into internal and external solver networks to address various business issues. In 2008, InnoCentive introduced... -
Knowledge Sharing at REMA 1000 (B)
Organizational Development Case Study5.00View Details Supplement to Knowledge Sharing at REMA 1000 (A). Chief Human Resources Officer Tore Høylie was proud of REMA 1000 (REMA)'s strong employee engagement... -
Growing on YouTube: Eric Kim's Story
Management Case Study8.95View Details In 2020, when everyone had been quarantined at home due to the COVID-19 pandemic, South Korea-based Eric Kim jumped onto YouTube, a video-sharing digital... -
Work Smarter, Rule Your Email
Communication BookIf you're looking for a way to more effectively manage your inbox, your email program's built-in filtering tools can do a lot of the heavy lifting--and... -
Post-Truth or Social Justice?: Serge Belamant and Cash Paymaster Services in South Africa
Strategy & Execution Case Study8.95View Details Serge Belamant was the founder and chief executive officer of Net1 UEPS Technologies (Net1), a US$600-million company that had a contract with the South... -
Women Entrepreneurs in an Emerging Economy Environment: Morocco
Management Case Study8.95View Details Women entrepreneurs (WEs) operate at all levels of society in Morocco. But, what it is really like to be a self-employed woman in this emerging economy?... -
Expanding Ecommerce at Technos
Sales & Marketing Case Study14.00View Details Technos was the market leader in the Brazilian watch market. Its CEO had made a firm commitment of evolving the company's marketing and commercial practices... -
Dove: Evolution of a Brand
Sales & Marketing Case Study6.95View Details Examines the evolution of Dove from functional brand to a brand with a point of view after Unilever designated it as a masterbrand, and expanded its portfolio... -
Digital Internal Communications: How Organizations Can Stay Connected Within
Global Business Case Study8.95View Details External corporate communications and the rapidly changing ways in which companies engage with their customers received a lot of attention between 2010...
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Who’s Benefiting from MOOCs, and Why
Business education Digital ArticleNew survey data from Coursera. -
Branding in the Age of Social Media
Sales & Marketing Magazine ArticleSocial media was supposed to usher in a golden age of branding. But things didn't turn out that way. Marketers originally thought that Facebook, YouTube,... -
Communities of Practice: The Organizational Frontier
Organizational Development Magazine ArticleA new organizational form is emerging in companies that run on knowledge: the community of practice. And for this expanding universe of companies, communities... -
Where Is Tech Going in 2023?
Technology & Operations Digital ArticleSix trends that will define the next year, according to McKinsey experts. -
Should You Use ChatGPT to Write a Resume?
Technology & Operations AdviceIt depends on the role you're applying to. -
The Psychology of Your Scrolling Addiction
Managing yourself Digital ArticleA series of studies identified three factors that lead people down the media consumption rabbit hole. -
The 4 Tiers of Digital Transformation
Disruptive innovation Digital ArticleA framework to ensure your digital investments are driven by strategic objectives. -
Alibaba and the Future of Business
Strategy Magazine ArticleLessons from China’s innovative digital giant -
I Ran 4 Experiments to Break My Social Media Addiction. Here’s What Worked.
Time management Digital ArticleTrack and schedule your usage. -
Yes, the Metaverse Is Still Happening
Web-based technologies Digital ArticleDon’t get left behind while competitors continue to invest in virtual environments.