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Generative AI Will Change Your Business. Here's How to Adapt.
Technology & Operations Digital ArticleThe race is on to see which brands can deliver. -
The AI Hype Cycle Is Distracting Companies
Technology & Operations Digital ArticleBy focusing on sci-fi goals, they're missing out on projects that create real value right now. -
4 Areas of Cyber Risk That Boards Need to Address
Technology & Operations Digital ArticleHow companies can build a long-term strategy that will keep them secure. -
AI Can Help You Ask Better Questions — and Solve Bigger Problems
Technology and analytics Digital ArticleLeaders should focus less on automation and more on innovation. -
How AI Will Transform Project Management
Project management Digital ArticleSteps you can take now to prepare for the future. -
How to Tap the Full Potential of Telemedicine
Leadership & Managing People Digital ArticleBy using new technologies and services, U.S. health providers can take virtual health care to the next level. -
A Refresher on Regression Analysis
Technology & Operations Digital ArticleUnderstanding one of the most important types of data analysis. -
What Is Web3?
Technology & Operations Big IdeaWeb3 is being touted as the future of the internet. The vision for this new, blockchain-based web includes cryptocurrencies, NFTs, DAOs, decentralized... -
Generative AI Has an Intellectual Property Problem
Intellectual property Digital ArticleStrategies to help companies mitigate the legal risk and ensure they’re in compliance with the law. -
How to Design an AI Marketing Strategy
Sales & Marketing SpotlightIn order to realize AI's giant potential, CMOs need to have a good grasp of the various kinds of applications available and how they may evolve. This... -
How Generative AI Will Change Sales
Sales & Marketing Digital ArticleMicrosoft and Salesforce have already rolled out sales-focused versions of this powerful tool. -
What Does It Actually Take to Build a Data-Driven Culture?
Strategy & Execution Digital ArticleLessons from Kuwait's Gulf Bank. -
5 Ways to Future-Proof Your Career in the Age of AI
Leadership & Managing People Digital ArticleTools like ChatGPT have the potential to displace human creativity - but people still offer unique value. -
How Generative AI Is Changing Creative Work
Business and society Digital ArticleIt may soon be standard practice for AI tools — such as GPT-3 and DALL-E — to provide first drafts of emails, articles, reports, blog posts, presentations, videos, and more. -
Data Scientist: The Sexiest Job of the 21st Century
Analytics and data science Magazine ArticleMeet the people who can coax treasure out of messy, unstructured data. -
AI Should Augment Human Intelligence, Not Replace It
Business and society Digital ArticleArtificial intelligence isn’t coming for your job, but it will be your new coworker. Here’s how to get along. -
A Refresher on Statistical Significance
Analytics and data science Digital ArticleIt’s too often misused and misunderstood. -
8 Questions About Using AI Responsibly, Answered
Technology & Operations Big IdeaGenerative AI tools are poised to change the way every business operates. As your own organization begins strategizing which to use, and how, operational... -
How Brand Building and Performance Marketing Can Work Together
Sales & Marketing Magazine ArticleMarketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer... -
How Generative AI Could Disrupt Creative Work
Technology & Operations Digital ArticleThree scenarios - and how to navigate them.
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reMarkable: e-Writing the Future
Sales & Marketing Case Study8.95View Details Magnus Wanberg is the creator of reMarkable, a breakthrough e-writer device set apart from similar products on the market by having solved the frustrating... -
Digital Equipment Corp.: The Endpoint Model (A)
Technology & Operations Case Study8.95View Details Describes a comprehensive manufacturing strategy designed to reduce substantially the cycle time of orders (i.e. the time between the placement of an... -
Digital Equipment Corp.: The Endpoint Model (B1)
Technology & Operations Case Study5.00View Details Should follow Digital Equipment Corp.: The Endpoint Model (A). The plant manager has been promoted and students must decide what kind of individual--background,... -
Building a Social Media Culture at Dell
Sales & Marketing Case Study14.00View Details As Michael Dell refocused his newly-private company on services and solutions, the entire corporation was pushed to embrace social media. -
Gender and Free Speech at Google (C)
Global Business Case Study5.00View Details This case reveals Google's response to a list of employee demands aiming to combat sexual misconduct in the workplace. This case should accompany the... -
Four Products: Predicting Diffusion
Sales & Marketing Case Study6.95View Details One of the critical tasks in the marketing of new innovations is predicting demand and rates of diffusion for those products. Focuses on four innovative... -
Fresh to Table
Leadership & Managing People Case Study8.95View Details After the contentious firing of an office manager, the leadership at Fresh to Table, a software-as-a-service provider for luxury hotels and restaurants,... -
Digital Equipment Corp.: The Endpoint Model (B2)
Technology & Operations Case Study5.00View Details Should follow Digital Equipment Corp.: The Endpoint Model (B1). A new plant manager has been hired; the case describes her experience, management philosophy,... -
Decathlon China: Using Social Media to Penetrate the Internet Market
Technology & Operations Case Study8.95View Details After successfully establishing more than 33 retail stores in large cities across China, Decathlon, a large sporting goods manufacturer and retailer,... -
DBS Transformation (A): Becoming a World-Class Multinational Bank
Strategy & Execution Case Study8.95View Details This case series examines the two stage transformation of DBS 2009- 2017. In both stages the bank places the customer as the centre of its thinking about... -
Compagnie du Froid, S.A.
Finance & Accounting Case Study8.95View Details The owner of an ice cream company must evaluate the performance of three regional businesses. To do the analysis, students must flex the budget by seasonal... -
Waterloo Regional Police Services: Reassessing the CIMS Project
Technology & Operations Case Study8.95View Details It had been four years since the chief of the Waterloo Regional Police Services (WRPS) met with the board to discuss critical next steps regarding vendor... -
Live from the Met: Opera in the 21st Century (B)
Leadership & Managing People Case Study5.00View Details This two-part case looks at the issues related to the Metropolitan Opera's decision to start transmitting its productions in high definition (HD) to movie... -
The Innovator's Solution, with a New Foreword: Creating and Sustaining Successful Growth
Management Book35.00View Details The "New York Times" bestseller and seminal work on disruption--for every company seeking new growth. Clayton Christensen's bestselling book, "The Innovator's... -
ChoicePoint (A)
Strategy & Execution Case Study8.95View Details The CEO of ChoicePoint, a leading company in the rapidly growing U.S. personal data industry, must reexamine the company's business model after a serious... -
Taurion Inc.: Built to Cure an Incurable Disease (VCs)
Finance & Accounting Case Study5.00View Details Supplement to case IES519. Taurion Inc. is a start-up company established in 2006 and based in Vienna. It specializes in researching the causes of Alzheimer's... -
Blazing a Trail in the Charity Sector: Singapore's Metta Welfare Association Raises Funds by Selling NFTs
Management Case Study8.95View Details Singapore-based Metta Welfare Association (Metta) had been keenly aware of the need to digitalise, and had taken steps to do so under the leadership of... -
Drinkworks: Home Bar by Keurig
Sales & Marketing Case Study15.05View Details In the summer of 2018, Drinkworks CEO Nathaniel Davis needed to make a number of go-to-market decisions ahead of his company's upcoming product launch.... -
Betting on Diversity at Advanced Symbolics, Inc.
Organizational Development Case Study8.95View Details This case showcases the deliberations of co-founder, Erin Kelly, CEO of Ottawa, Ontario based artificial intelligence (AI) driven market research start-up,...
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Generative AI Will Change Your Business. Here's How to Adapt.
Technology & Operations Digital ArticleThe race is on to see which brands can deliver. -
The AI Hype Cycle Is Distracting Companies
Technology & Operations Digital ArticleBy focusing on sci-fi goals, they're missing out on projects that create real value right now. -
4 Areas of Cyber Risk That Boards Need to Address
Technology & Operations Digital ArticleHow companies can build a long-term strategy that will keep them secure. -
AI Can Help You Ask Better Questions — and Solve Bigger Problems
Technology and analytics Digital ArticleLeaders should focus less on automation and more on innovation. -
How AI Will Transform Project Management
Project management Digital ArticleSteps you can take now to prepare for the future. -
How to Tap the Full Potential of Telemedicine
Leadership & Managing People Digital ArticleBy using new technologies and services, U.S. health providers can take virtual health care to the next level. -
A Refresher on Regression Analysis
Technology & Operations Digital ArticleUnderstanding one of the most important types of data analysis. -
What Is Web3?
Technology & Operations Big IdeaWeb3 is being touted as the future of the internet. The vision for this new, blockchain-based web includes cryptocurrencies, NFTs, DAOs, decentralized... -
Generative AI Has an Intellectual Property Problem
Intellectual property Digital ArticleStrategies to help companies mitigate the legal risk and ensure they’re in compliance with the law. -
How to Design an AI Marketing Strategy
Sales & Marketing SpotlightIn order to realize AI's giant potential, CMOs need to have a good grasp of the various kinds of applications available and how they may evolve. This...