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Why Design Thinking Works
Innovation & Entrepreneurship Magazine ArticleWhile we know a lot about practices that stimulate new ideas, innovation teams often struggle to apply them. Why? Because people's biases and entrenched... -
Why the Lean Start-Up Changes Everything
Innovation & Entrepreneurship Magazine ArticleIn the past few years, a new methodology for launching companies, called "the lean start-up," has begun to replace the old regimen. Traditionally, a venture's... -
A Refresher on Statistical Significance
Analytics and data science Digital ArticleIt’s too often misused and misunderstood. -
A Refresher on A/B Testing
Technology & Operations Digital ArticleSpoiler: Many people are doing it wrong. -
Adaptability: The New Competitive Advantage
Strategy & Execution Magazine ArticleTraditional approaches to strategy assume that the world is relatively stable and predictable. But globalization, new technologies, and greater transparency... -
Productive Innovation
Innovation & Entrepreneurship SpotlightIn today's digital world, more and more companies are turning to experiments to discover ways to create or improve online experiences, and they're running... -
Building a Culture of Experimentation
Innovation & Entrepreneurship SpotlightOnline experiments can be a game changer when it comes to marketing and innovation. By running some 25,000 tests a year, for instance, Booking.com has... -
Design Thinking
Strategy & Execution HBR BestsellerIn the past, design has most often occurred fairly far downstream in the development process and has focused on making new products aesthetically attractive... -
5 Ways to Design Products Customers Love
Innovation Digital ArticleTactics for empathizing with users. -
3 Ways Health Care Leaders Can Encourage Experimentation
Innovation Digital ArticleConsensus is often the enemy of innovation. -
Lean Strategy
Strategy & Execution Magazine ArticleStrategy and entrepreneurship are often seen as polar opposites. Strategy means rigorously defining and pursuing one clear path, while entrepreneurship... -
New Business Models in Emerging Markets
Strategy & Execution Magazine ArticleMany Western multinationals expect to find most of their future growth in emerging economies. But they have frequently struggled to exploit the opportunity,... -
A Subordinate's Criticism Makes You More Creative
Leadership & Managing People Magazine Article... -
3 Exercises to Boost Your Team's Creativity
Leadership & Managing People Digital ArticleMove beyond brainstorming. -
Coaching for Change
Leadership & Managing People Magazine ArticleWhether you're a boss, a colleague, or a friend, you can help the people around you make important life-enhancing changes. But the way to do that isn't... -
How an Ecosystem Mindset Can Help People and Organizations Succeed
Innovation & Entrepreneurship Digital ArticleStart with small experiments and fail outward. -
The Best Digital Companies Are Set Up to Never Stop Innovating
Innovation & Entrepreneurship Digital ArticleHere are the five things they do. -
Evidence-Based Management
Organizational Development Magazine ArticleFor the most part, managers looking to cure their organizational ills rely on obsolete knowledge they picked up in school, long-standing but never proven... -
Bring Your Breakthrough Ideas to Life
Innovation & Entrepreneurship Magazine ArticleDigital advances in the past two decades have enabled more people than ever before to express creative intelligence. Yet apart from the transformation... -
Quest for Resilience
Strategy & Execution Magazine ArticleIn less turbulent times, executives had the luxury of assuming that business models were more or less immortal. Companies always had to work to get better,...
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Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing
Sales & Marketing Case Study8.95View Details As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact... -
Gary Hirshberg and Stonyfield Farm
Innovation & Entrepreneurship Case Study8.95View Details Gary Hirshberg and Stonyfield Farm is the story of one entrepreneur's vision and journey to create a market-leading, environmentally responsible business... -
HBR's 10 Must Reads on Creativity (Paperback + Ebook)
Leadership & Managing People Special Offer34.95View Details Does your organization support creativity--or squash it? If you read nothing else on cultivating creativity at work, read these 10 articles. We've combed... -
Reimagining Hindustan Unilever (A)
Management Case Study15.05View Details In the fall of 2019, the CEO and MD of Hindustan Unilever (HUL), India's largest fast-moving consumer goods (FMCG) firm, is wondering what to do about... -
Bus Uncle Chatbot - Creating a Successful Digital Business (A)
Strategy & Execution Case Study8.95View Details This case study is set in September 2016 to April 2021. It describes how Abhilash Murthy used the Digital Product Management (DPM) framework to create... -
Entrepreneurship Reading: Leading Breakthrough Innovation in Established Companies
40.00View Details In this Essential Reading, the authors explain what breakthrough innovation is; why it's important for large, established companies to excel at this type... -
Digital Disruption at the Vikatan Group: A Case of Adaptation and Strategic Persistence
Strategy & Execution Case Study8.95View Details The case traces the digital journey of the Vikatan Group, a Tamil media conglomerate in India. The case can be used to build a process-based framework... -
Pfizer Inc.: Building an Innovation Center
Leadership & Managing People Case Study8.95View Details The case describes Pfizer's efforts to build and run an innovation center in Cambridge, Massachusetts. As the center goes through different periods of... -
Star Digital: Assessing the Effectivness of Display Advertising
Sales & Marketing Case Study8.95View Details Star Digital, a multichannel video service provider with over US$100 million in annual advertising spends, was gradually increasing its online advertising... -
Behavioural Insights Team (A)
Leadership & Managing People Case Study8.95View Details The Behavioural Insights Team case introduces students to the concept of choice architecture and the value of experimental methods (sometimes called A/B... -
Measuring Impact at the Los Angeles Cleantech Incubator
Innovation & Entrepreneurship Case Study8.95View Details In 2020, the Los Angeles Cleantech Incubator (LACI)'s CEO, Matt Petersen, announced a first-of-its-kind equity earnback program, by which incubated companies... -
Design Thinking and Innovation at Apple
Innovation & Entrepreneurship Case Study8.95View Details Describes Apple's approach to innovation, management, and design thinking. For several years, Apple has been ranked as the most innovative company in... -
Hypothesis-Driven Experimentation
Technology & Operations Case Study8.95View Details When addressing customer needs through new offerings, it is essential to carry out hypothesis-driven experimentation and develop the kind of products... -
Fate of the Vasa
Technology & Operations Case Study8.95View Details In 1628, the royal warship Vasa was launched. It was Sweden's most expensive naval vessel ever built, costing over 5% of GNP. On its maiden voyage, the... -
Ten Rules for Strategic Innovators: From Idea to Execution
Strategy & Execution Book32.00View Details Even world-class companies, with powerful and proven business models, eventually discover limits to growth. That's what makes emerging high-growth industries... -
Experimentation at Yelp
Leadership & Managing People Case Study8.95View Details -
Systems Infrastructure at Google (A)
Strategy & Execution Case Study8.95View Details This case describes how a Senior Vice President of Engineering at Google, Bill Coughran, leads a high-performing engineering organization. The case focuses... -
LabCDMX: Experiment 50
Innovation & Entrepreneurship Case Study8.95View Details There were probably 30,000 public buses, minibuses, and vans in Mexico City. Though, in 2015, no one knew for certain since no comprehensive schedule... -
Bus Uncle Chatbot - Creating a Successful Digital Business (C)
Strategy & Execution Case Study5.00View Details Case Supplement for Case SMU948 -
Booking.com
Technology & Operations Case Study15.05View Details The case reveals how Booking.com has become the world's leading travel accommodation platform. The company has put online experimentation at the heart...
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Why Design Thinking Works
Innovation & Entrepreneurship Magazine ArticleWhile we know a lot about practices that stimulate new ideas, innovation teams often struggle to apply them. Why? Because people's biases and entrenched... -
Why the Lean Start-Up Changes Everything
Innovation & Entrepreneurship Magazine ArticleIn the past few years, a new methodology for launching companies, called "the lean start-up," has begun to replace the old regimen. Traditionally, a venture's... -
A Refresher on Statistical Significance
Analytics and data science Digital ArticleIt’s too often misused and misunderstood. -
A Refresher on A/B Testing
Technology & Operations Digital ArticleSpoiler: Many people are doing it wrong. -
Adaptability: The New Competitive Advantage
Strategy & Execution Magazine ArticleTraditional approaches to strategy assume that the world is relatively stable and predictable. But globalization, new technologies, and greater transparency... -
Productive Innovation
Innovation & Entrepreneurship SpotlightIn today's digital world, more and more companies are turning to experiments to discover ways to create or improve online experiences, and they're running... -
Building a Culture of Experimentation
Innovation & Entrepreneurship SpotlightOnline experiments can be a game changer when it comes to marketing and innovation. By running some 25,000 tests a year, for instance, Booking.com has... -
Design Thinking
Strategy & Execution HBR BestsellerIn the past, design has most often occurred fairly far downstream in the development process and has focused on making new products aesthetically attractive... -
5 Ways to Design Products Customers Love
Innovation Digital ArticleTactics for empathizing with users. -
3 Ways Health Care Leaders Can Encourage Experimentation
Innovation Digital ArticleConsensus is often the enemy of innovation.