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Understanding China
Global Business SpotlightThis package begins with "What the West Gets Wrong About China," by Rana Mitter and Elsbeth Johnson, which discusses three fundamental misconceptions:... -
Global Teams That Work
Global Business Magazine ArticleMany companies today rely on employees around the world, leveraging their diversity and local expertise to gain a competitive edge. However, geographically... -
Global Business Speaks English
Business communication Magazine ArticleWhy you need a language strategy now -
The Strategic Challenges of Decoupling
Global Business SpotlightMost business executives who have put time, effort, and investment into developing a presence in China resist the notion of decoupling. With the Biden... -
When Should Multinationals Move Back into Venezuela?
International business Digital ArticleCompanies should hope for the best and prepare for the worst. -
The “Smart Society” of the Future Doesn’t Look Like Science Fiction
Global strategy Digital ArticleCountries like Estonia and South Korea are leading the way. -
How Local Context Shapes Digital Business Abroad
Business models Digital ArticlePay close attention to the offline details. -
Negotiating with Third World Governments
Cross-cultural management Magazine ArticleBecause of growing commitments of their companies in developing countries, large numbers of American and European managers have entered negotiations with government officials in Asia, Africa, and Latin America. Also, with emerging nationalism, these negotiations have become increasingly frustrating. Sometimes misunderstandings have been so great that they have led to a breakdown in negotiations that […] -
Strategies for Succeeding in Today’s Brazil
Global strategy Digital ArticleThe country’s economic climate has changed. -
Which Countries Are Leading the Data Economy?
Strategy & Execution Digital ArticleThe U.S., the UK, China, and Switzerland are at the top. -
4 Principles for Improving Health Care Around the World
Global strategy Digital ArticleFirst understand your patients and their community. -
The Globe: Investing in the Post-Recession World
Global strategy Magazine ArticleWhere companies should go for growth amid uncertainty. -
Corporations Need a Better Approach to Public Policy
Global Business Digital ArticleWe need a more sophisticated method than lobbying. -
The State of Globalization in 2019, and What It Means for Strategists
Business and society Digital ArticleExecutives should consider four key ideas. -
Who Is Them?
Global strategy Magazine Article“We” are seated at a negotiating table. “They” are seated across from us. The outcome of these talks will shape America’s future competitiveness and economic well-being. But “us” is not necessarily companies based in the United States. “Them” is not foreign nations. Rather, us is the people—most prominently, the work force—of the United States. And […] -
The Case of the China Diary
Global strategy Magazine ArticleFor almost ten years, Geoff Parker, vice president for international development at Thurmond Textiles, kept a diary on the “China Project.” The following are excerpts. September 18, 1979 New York The meeting finally took place—it was Don and all the other top brass, plus me. The decision: go. Based on my work up to now […] -
How Netflix Expanded to 190 Countries in 7 Years
Global strategy Digital ArticleThe majority of its revenue now comes from outside the U.S. -
Don’t Give up On Russia
Global strategy Magazine ArticleIn the midst of hardship, the climate for foreign investment in Russia has never been better. But Westerners should learn from the mistakes of the first wave of joint ventures. -
The Most Common Mistakes Companies Make with Global Marketing
Sales & Marketing Digital ArticleAdvice for how to avoid them. -
How Multinationals Should Be Planning for Brexit
Change management Digital ArticleA six-step process.
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Kering: Blazing a Trail in Sustainable Luxury
Strategy & Execution Case Study8.95View Details People seldom know that the fashion and luxury industry has become an industry with high water pollution, raw material consumption, and greenhouse gas... -
ZARA: Fast Fashion
Strategy & Execution Case Study8.95View Details Focuses on Inditex, an apparel retailer from Spain, which has set up an extremely quick response system for its ZARA chain. Instead of predicting months... -
Ford Motor Company: Struggle in India
Management Case Study8.95View Details In April 2021, the giant US automaker Ford Motor Company was facing a decision regarding its Indian operations, which were struggling. It had brought... -
BYJU'S The Learning App
Strategy & Execution Case Study8.95View Details BYJU'S The Learning App (BYJU's) is India's largest K-12 education app with about 300,000 annual paid subscribers. The mobile app uses a mix of video... -
Amazon.com, 2021
Strategy & Execution Case Study8.95View Details In February 2021, Amazon announced 2020 operating profits of $22,899 million, up from $2,233 million in 2015, on sales of $386 billion, up from $107 billion... -
Kent Chemical: Organizing for International Growth
Global Business Case Study8.95View Details In July 2008, Luis Morales, president of Kent Chemical International, is proposing a third reorganization effort after two failed attempts to better align... -
Lincoln Electric Co.
Leadership & Managing People Case Study8.95View Details Covers the strategy and management practices of the world's largest manufacturer of welding equipment. Discusses the compensation system and company culture,... -
Netflix, Inc.
Management Case Study8.95View Details The case is set in 2023. The protagonists are Ted Sarandos and Greg Peters, co-CEOs of Netflix, a subscription streaming service and content production... -
Walmart around the World
Strategy & Execution Case Study8.95View Details After reaching the limits of its successful expansion in the United States in the early 1990s, Walmart sought growth opportunities in markets abroad.... -
East Meets West in the LPGA
Global Business Case Study8.95View Details In 2019, Michael Whan, commissioner of the Ladies Professional Golf Association (LPGA), a non-profit organization that ran the world's most prestigious... -
Samsung Electronics
Strategy & Execution Case Study8.95View Details When is it possible to create a dual advantage of being both low cost and differentiated? In this case, students assess whether Samsung Electronics has... -
Inditex: 2012
Strategy & Execution Case Study8.95View Details In the 11 years since its public offering, Inditex and its flagship brand, Zara, had expanded into 86 countries, achieved $21.6 billion in revenue, and... -
HBR's 10 Must Reads for Executives 8-Volume Collection
175.00View Details You want the most important ideas for executives all in one place. Now you can have them--in a set of HBR's 10 Must Reads, available as an 8-volume paperback... -
Language and Globalization: "Englishnization" at Rakuten (A)
Leadership & Managing People Case Study8.95View Details Hiroshi Mikitani, the CEO of Rakuten, (Japan's largest online retailer), is at the helm of an organization that is rapidly expanding into global markets.... -
Market and the Mountain Kingdom: Change in Lesotho's Textile Industry
Global Business Case Study6.95View Details In Maseru, the capital of the Kingdom of Lesotho, the stirrings of industrialization and modernization were promising, and more than 50,000 workers, mostly... -
Japan: Land of the Setting Sun?
Global Business Case Study8.95View Details -
Star Alliance in 2020
Strategy & Execution Case Study8.95View Details Formed in 1997, Star Alliance was the first global airline network or constellation. Its aim was to shift the airline industry away from a network of... -
TikTok and Kuaishou: A Tale of Two Short-Video Sharing Apps from China to the Globe
Strategy & Execution Case Study8.95View Details Short videos are the new trend in entertainment and social networking. TikTok/Douyin is the undisputed leader of short video-sharing apps. Less than four... -
BRL Hardy: Globalizing an Australian Wine Company
Strategy & Execution Case Study8.95View Details Two new product launch decisions face Christopher Carson, managing director of BRL Hardy, Europe. Responsible for the European operations of a major Australian... -
Swarovski: How to shine through stormy weather?
Management Case Study8.95View Details It was on Monday. 4 July 2022, when Swarovski's newly appointed, first-ever external CEO, Alexis Nasard, began his challenging journey of guiding the...
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Understanding China
Global Business SpotlightThis package begins with "What the West Gets Wrong About China," by Rana Mitter and Elsbeth Johnson, which discusses three fundamental misconceptions:... -
Global Teams That Work
Global Business Magazine ArticleMany companies today rely on employees around the world, leveraging their diversity and local expertise to gain a competitive edge. However, geographically... -
Global Business Speaks English
Business communication Magazine ArticleWhy you need a language strategy now -
The Strategic Challenges of Decoupling
Global Business SpotlightMost business executives who have put time, effort, and investment into developing a presence in China resist the notion of decoupling. With the Biden... -
Kering: Blazing a Trail in Sustainable Luxury
Strategy & Execution Case Study8.95View Details People seldom know that the fashion and luxury industry has become an industry with high water pollution, raw material consumption, and greenhouse gas... -
When Should Multinationals Move Back into Venezuela?
International business Digital ArticleCompanies should hope for the best and prepare for the worst. -
ZARA: Fast Fashion
Strategy & Execution Case Study8.95View Details Focuses on Inditex, an apparel retailer from Spain, which has set up an extremely quick response system for its ZARA chain. Instead of predicting months... -
Ford Motor Company: Struggle in India
Management Case Study8.95View Details In April 2021, the giant US automaker Ford Motor Company was facing a decision regarding its Indian operations, which were struggling. It had brought... -
The “Smart Society” of the Future Doesn’t Look Like Science Fiction
Global strategy Digital ArticleCountries like Estonia and South Korea are leading the way. -
BYJU'S The Learning App
Strategy & Execution Case Study8.95View Details BYJU'S The Learning App (BYJU's) is India's largest K-12 education app with about 300,000 annual paid subscribers. The mobile app uses a mix of video...