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How a “Pay-to-Quit” Strategy Can Reveal Your Most Motivated Employees
Employee incentives Digital ArticleEverybody wins with this program. -
Understanding China
Global Business SpotlightThis package begins with "What the West Gets Wrong About China," by Rana Mitter and Elsbeth Johnson, which discusses three fundamental misconceptions:... -
4 Ways to Remove “Sludge” from Health Care Processes
Behavioral economics Digital ArticleAdvice from three senior managers at Ascension. -
Rediscovering Market Segmentation
Sales & Marketing Magazine ArticleIn 1964, Daniel Yankelovich introduced in the pages of Harvard Business Review the concept of nondemographic segmentation, by which he meant the classification... -
What an Effective Client-Referral Strategy Looks Like
Sales & Marketing Digital ArticleThree guidelines for marketers. -
How to Motivate Busy Physicians to Give More Flu Shots
Behavioral economics ResearchMoney won’t do it. -
What Was the Question?
Organizational Development Magazine ArticleBehavioral economists know that because people struggle to think about money and risk in a systematic way, they may make irrational, counterproductive... -
What Facebook’s Anti-Bias Training Program Gets Right
Managing people Digital ArticleResearch shows that three things matter. -
The Economics of Well-Being
Leadership & Managing People Magazine ArticleGross domestic product has long been the chief measure of national success. But there's been a lot of talk lately about changing that, from economists... -
Using Behavioral Nudges to Treat Diabetes
Finance & Accounting Digital ArticleYou need to know what motivates each patient. -
How Digital Tools and Behavioral Economics Will Save Retirement
Behavioral economics Digital ArticleNudging at scale. -
Building Organizational Resilience
Organizational Development SpotlightIn unstable times the routines organizations use to get work done often break down. When that happens, teams need to shift gears quickly and add two other... -
Match Your Motivational Tactic to the Situation
Finance & Accounting Digital ArticleUsing the wrong one can backfire. -
Understanding One Challenge in Cutting Health Care Costs
Finance & Accounting Digital ArticleChanging the places where some services are performed can yield big savings, but physicians' behaviors must be taken into account. -
Why Nudging Your Customers Can Backfire
Finance & Accounting Digital ArticleIt's condescending, for one thing. -
How to Get Surgeons to Make Cost-Effective Decisions Without Jeopardizing Care
Finance & Accounting Digital ArticleLessons from the University of Texas MD Anderson Cancer Center. -
Deviating from the Business Plan
The realities of your business will inform you when it's time to adapt or change your plan. -
How to Take the Bias Out of Interviews
Gender Digital ArticleIt’s easier to improve processes than people. -
Better Data Can Help Advertisers Avoid Cringe-Inducing Ad Placement
Sales & Marketing Digital ArticleAnd it can't come soon enough. -
Research: How Risky Behavior Spreads
Strategy & Execution Digital ArticleLessons from the pre-vaccine days of the pandemic.
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Acquisition Wave in the Fine Chemicals Industry (A)
Strategy & Execution Case Study8.95View Details Most cases on M&As focus on the value of an individual deal (synergies, price, integration issues). In the case series "Acquisition Wave in the Fine Chemicals... -
Acquisition Wave in the Fine Chemicals Industry (B)
Strategy & Execution Case Study5.00View Details Most cases on M&As focus on the value of an individual deal (synergies, price, integration issues). In the case series "Acquisition Wave in the Fine Chemicals... -
Lemonade: Delighting Insurance Customers with AI and Behavioural Economics - A Disruptive InsurTech Business Model for Outstanding Customer Experience and Cost-Effective Service Excellence
Sales & Marketing Case Study8.95View Details This case explores InsurTech start-up Lemonade's disruptive new business model aimed at creating and delivering a 'shockingly great user experience' around... -
Acquisition Wave in the Fine Chemicals Industry (C)
Strategy & Execution Case Study5.00View Details Most cases on M&As focus on the value of an individual deal (synergies, price, integration issues). In the case series "Acquisition Wave in the Fine Chemicals... -
Positive Outlier: Health Outcomes in Kerala, India over Time
Strategy & Execution Case StudyThis case explores how Kerala, India developed a reputation for exemplary health outcomes despite low per capita income. After providing historical background,... -
Behavioural Insights Team (A)
Leadership & Managing People Case Study8.95View Details The Behavioural Insights Team case introduces students to the concept of choice architecture and the value of experimental methods (sometimes called A/B... -
Unilever Vietnam: A One-Rinse Revolution Towards a Sustainable Future (B)
Sales & Marketing Case Study5.00View Details Supplement to case SMU117. Part B of this case series takes place in December 2008, a little more than a year following the events of part A. Although... -
Merced College
Finance & Accounting Case Study8.95View Details Highlights some of the issues around the role of an endowment fund and the impact of SFAS 117 and 124 on it. Provides a good vehicle for discussing the... -
Making stickK Stick: The Business of Behavioral Economics
Sales & Marketing Case Study8.95View Details stickK.com, a website that uses behavioral economics to help users achieve their goals, must choose between a direct-to-consumer or business-to-business... -
Consumers' Mental Accounting
Finance & Accounting Case Study8.95View Details When a consumer purchases an item, the presumption is that the benefit obtained from it exceeds the price paid-we can think of this difference as the... -
Working as an ASHA to Improve Maternal and Child Health in Uttar Pradesh, India
Communication Case StudySet in India's most populous state, Uttar Pradesh, this case explores the complexity of addressing maternal and child health and care delivery by looking... -
Brands and Branding
Sales & Marketing Case Study8.95View Details Develops a cultural framework for thinking about what a brand is and how firms shape their brands through their marketing activities. Four dimensions... -
Why Do Good Managers Choose Poor Strategies?
Leadership & Managing People Case Study8.95View Details The uncertainty and complexity of most business environments make successful management a difficult art. Frequently, bright, experienced, well-educated... -
Express Scripts: Promoting Prescription Drug Home Delivery (A)
Innovation & Entrepreneurship Case Study8.95View Details The pharmacy benefit manager (PBM) sector processes prescription drug claims on behalf of companies that offer a prescription drug benefit to their employees.... -
Behavioural Insights Team (B)
Leadership & Managing People Case Study5.00View Details -
Mr. KLM (A): Jacob Veldhuyzen
Organizational Development Case Study8.95View Details The three-part case study "Mr. KLM" recounts the story of the world's deadliest plane accident: the crash of two Boeing 747 aircraft at Tenerife in 1977.... -
Express Scripts: Promoting Prescription Drug Home Delivery (B)
Communication Case Study8.95View Details The pharmacy benefit manager (PBM) sector processes prescription drug claims on behalf of companies that offer a prescription drug benefit to their employees.... -
Berkshire Hathaway: Covid-19 and the Great Disconnect
Strategy & Execution Case Study8.95View Details "We simply attempt to be fearful when others are greedy and to be greedy only when others are fearful." Warren Buffet, 1986 Letter to Shareholders. This... -
Keeping it Clean During COVID-19: The Sanitizer Shortage
Sales & Marketing Case Study8.95View Details This case looks at the product shortages of N95 and N99 masks, hand sanitizers and wipes as a result of a new coronavirus, COVID-19. Students have to... -
Mr. KLM (B): Captain van Zanten
Organizational Development Case Study5.00View Details The three-part case study "Mr. KLM" recounts the story of the world's deadliest plane accident: the crash of two Boeing 747 aircraft at Tenerife in 1977....
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How a “Pay-to-Quit” Strategy Can Reveal Your Most Motivated Employees
Employee incentives Digital ArticleEverybody wins with this program. -
Understanding China
Global Business SpotlightThis package begins with "What the West Gets Wrong About China," by Rana Mitter and Elsbeth Johnson, which discusses three fundamental misconceptions:... -
Acquisition Wave in the Fine Chemicals Industry (A)
Strategy & Execution Case Study8.95View Details Most cases on M&As focus on the value of an individual deal (synergies, price, integration issues). In the case series "Acquisition Wave in the Fine Chemicals... -
New Insights into Enron
20.18View Details Malcolm Salter, Harvard Business School professor. -
Toehold Acquisitions as Behavioral Real Options
Leadership & Managing People Digital ArticleDealmakers tend to neglect uncertainty when making acquisition decisions, rushing into deals that eventually fail to deliver the anticipated synergies.... -
4 Ways to Remove “Sludge” from Health Care Processes
Behavioral economics Digital ArticleAdvice from three senior managers at Ascension. -
Rediscovering Market Segmentation
Sales & Marketing Magazine ArticleIn 1964, Daniel Yankelovich introduced in the pages of Harvard Business Review the concept of nondemographic segmentation, by which he meant the classification... -
Acquisition Wave in the Fine Chemicals Industry (B)
Strategy & Execution Case Study5.00View Details Most cases on M&As focus on the value of an individual deal (synergies, price, integration issues). In the case series "Acquisition Wave in the Fine Chemicals... -
What an Effective Client-Referral Strategy Looks Like
Sales & Marketing Digital ArticleThree guidelines for marketers. -
How to Motivate Busy Physicians to Give More Flu Shots
Behavioral economics ResearchMoney won’t do it.