A version of this article appeared in the November 2009 issue of Harvard Business Review.
Two leading researchers discuss the value of oddball data
Businesses often face big, messy problems—challenges that defy precise definition, change constantly, and have numerous causes. To find solutions, says Roger Martin, dean of the University of Toronto’s Rotman School of Management and author of The Design of Business (Harvard Business Press), managers must move through a “knowledge funnel” comprising three stages: staring into the […]
Summary.
Reprint: F0911B
Roger Martin, dean of the Rotman School of Management, talks with renowned autism and genomics researcher Stephen Scherer about how to tackle a big, messy problem.