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Branding in the Age of Social Media
Sales & Marketing Magazine ArticleSocial media was supposed to usher in a golden age of branding. But things didn't turn out that way. Marketers originally thought that Facebook, YouTube,... -
The Psychology of Your Scrolling Addiction
Managing yourself Digital ArticleA series of studies identified three factors that lead people down the media consumption rabbit hole. -
I Ran 4 Experiments to Break My Social Media Addiction. Here’s What Worked.
Time management Digital ArticleTrack and schedule your usage. -
How Brands and Influencers Can Make the Most of the Relationship
Sales & Marketing Magazine ArticleEven as companies devote increasing shares of their marketing budgets to paying social media influencers to tout their products, researchers know little... -
Why Social Applications Will Thrive In A Recession
Recessions Digital ArticleJosh Bernoff is a vice president at Forrester Research and the author, with Charlene Li, of the forthcoming book, Groundswell: Winning in a World Transformed by Social Technologies Is a recession coming? Don’t ask me — I’m not an economist, and even the economists don’t really know. But if it’s anything like the last recession, […] -
A Good Digital Strategy Creates a Gravitational Pull
Strategy & Execution Digital ArticleThanks to social media, the most important influences on your business often happen when you aren't in the room. When people connect peer-to-peer, there... -
Which Connections Really Help You Find a Job?
Job search ResearchAn analysis of 20 million LinkedIn profiles sheds light on the power of casual relationships. -
The Conversation is Over. Long Live the Conversation.
Collaboration and teams Digital ArticleThis post is part of the HBR Insight Center Making Collaboration Work. I recoiled in horror this week at a recent story in the New York Times about using twitter-like tools in a high school classroom. The project is well-intentioned: they wanted to get kids more comfortable with speaking up by giving them digital tools […] -
Intel’s Social Media Training
Social media Digital ArticleAre you exploring how to create a social media strategy for your company? Are you looking for a company to benchmark? One you might consider looking at first is Intel Corporation. We have been following the journey taken by Bryan Rhoads, Senior Digital Strategist at Intel whose job title is our pick for one of […] -
The Rise of the Digital CMO
Marketing Digital ArticleMany CMOs see their digital future, but still struggle to make the case across the executive ranks. -
Managing Social Technology By Stages
Sales & Marketing Digital ArticleThe questions I get from management about social applications are varied. Are we the only company that hasn't gotten started with social? These social... -
Your Digital Year in Review
Managing yourself Digital ArticleFour questions to ask about the last 12 months. -
The True So-What of Social Media
Business communication Digital Article“Social media” is one of those terms that means different things to different people. Some history: it was originally associated with Web 2.0, the Web’s shift from publishing to a platform for the masses to share content and opinions. Then the corporate world caught on that social media wasn’t just for consumers; the term Enterprise […] -
It’s Time for a “Slow Conversation” Movement
Business communication Digital ArticleThree resolutions that swim against the mass-connectivity tide. -
Tehran 2.0
Government Digital ArticleDear Ayatollah Khamenei, Welcome to the 21st century. Here’s what you’re up against. “If one voice can change a room, then it can change a city, and if it can change a city, it can change a state, and if it can change a state, it can change a nation, and if it can change […] -
The Real Story of the Fake Story of One of Europe’s Most Charismatic CEOs
Web-based technologies Big IdeaHow two professors built a myth that persisted for a decade -
Twitter’s Business Model: Brilliant or Non-Existent?
Strategy Digital ArticleIt has become a popular game, even among investors who should know better, to dismiss Twitter based on lack of a business model. But there is a difference between not generating income and lack of a business model. I believe that, in just a few short months, Twitter will show the world that not only […] -
The London Riots and the Future of Social Media
Social media Digital ArticleLike many Londoners, I watched with disbelief as last week’s riots spread like wildfire from inner city Tottenham to the leafy boroughs of Clapham and Ealing and beyond to Manchester and Birmingham. On Thursday, the shops in my neighbourhood boarded up their windows at 4pm in preparation for the rioters to descend, and by 8pm […] -
Three Elements of a Successful Platform Strategy
Web-based technologies Digital ArticleBuilding a better mousetrap isn’t enough. -
Why We Use Social Media in Our Personal Lives — But Not for Work
Managing yourself Digital Article“We’ve spent a fortune on collaborative technology, but no one is using it … or if they are, it’s for purely social, non-productive activities.” Sound familiar? It’s a lament I’ve heard many times from organizations over the past several years. Most leaders are sold on the tremendous potential new collaborative technologies present to change the […]
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Building a Social Media Culture at Dell
Sales & Marketing Case Study14.00View Details As Michael Dell refocused his newly-private company on services and solutions, the entire corporation was pushed to embrace social media. -
Fresh to Table
Leadership & Managing People Case Study8.95View Details After the contentious firing of an office manager, the leadership at Fresh to Table, a software-as-a-service provider for luxury hotels and restaurants,... -
Decathlon China: Using Social Media to Penetrate the Internet Market
Technology & Operations Case Study8.95View Details After successfully establishing more than 33 retail stores in large cities across China, Decathlon, a large sporting goods manufacturer and retailer,... -
Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing
Sales & Marketing Case Study8.95View Details As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact... -
HUGE and Digital Strategy
Strategy & Execution Case Study15.05View Details In 2011, HUGE, Inc. is the fastest growing digital agency in the U.S. Its CEO, Aaron Shapiro, is considering a set of novel growth strategies to take... -
CircusTrix: The Ups and Downs of International Expansion
Leadership & Managing People Case Study8.95View Details CircusTrix Trampoline Parks (CircusTrix) was started in San Francisco, California, in 2011 after the founder first experienced an indoor trampoline park.... -
Largo.ai in Hollywood: Good enough?
Strategy & Execution Case Study8.95View Details The case tells the story of Sami Arpa a young entrepreneur with a passion for the movie industry. Sami Arpa and his start-up Largo leverage technology... -
KINEER: A SOCIAL MARKETING CHALLENGE
Sales & Marketing Case Study8.95View Details Kineer Services Limited (Kineer) was a social marketing startup set up in 2018 by Lakshmi Narayan Tripathi, a prominent Indian transgender, and Manish... -
Fishbowl: Scaling Up
Sales & Marketing Case Study8.95View Details Fishbowl is a social media app that allows professionals to connect with other relevant professionals both within their company and across industry. Unlike... -
Volkswagen India: Das Auto Digitally
Sales & Marketing Case Study8.95View Details VW understood the customer funnel and worked backwards on planning ad inventories. ''Cost per lead'' was the key metric to measure any campaign performance.... -
Knowledge Sharing at REMA 1000 (B)
Organizational Development Case Study5.00View Details Supplement to Knowledge Sharing at REMA 1000 (A). Chief Human Resources Officer Tore Høylie was proud of REMA 1000 (REMA)'s strong employee engagement... -
Growing on YouTube: Eric Kim's Story
Management Case Study8.95View Details In 2020, when everyone had been quarantined at home due to the COVID-19 pandemic, South Korea-based Eric Kim jumped onto YouTube, a video-sharing digital... -
Work Smarter, Rule Your Email
Communication BookIf you're looking for a way to more effectively manage your inbox, your email program's built-in filtering tools can do a lot of the heavy lifting--and... -
Post-Truth or Social Justice?: Serge Belamant and Cash Paymaster Services in South Africa
Strategy & Execution Case Study8.95View Details Serge Belamant was the founder and chief executive officer of Net1 UEPS Technologies (Net1), a US$600-million company that had a contract with the South... -
Women Entrepreneurs in an Emerging Economy Environment: Morocco
Management Case Study8.95View Details Women entrepreneurs (WEs) operate at all levels of society in Morocco. But, what it is really like to be a self-employed woman in this emerging economy?... -
Dove: Evolution of a Brand
Sales & Marketing Case Study6.95View Details Examines the evolution of Dove from functional brand to a brand with a point of view after Unilever designated it as a masterbrand, and expanded its portfolio... -
Digital Internal Communications: How Organizations Can Stay Connected Within
Global Business Case Study8.95View Details External corporate communications and the rapidly changing ways in which companies engage with their customers received a lot of attention between 2010... -
Marketing Reading: Digital Marketing
Sales & Marketing Tool15.90View Details Core Curriculum Readings in Marketing cover fundamental concepts, theories, and frameworks in marketing. For classroom use in higher education, this Reading... -
Twittamentary: Crowdsourcing a Project
Innovation & Entrepreneurship Case Study8.95View Details This case study explores how Tan Siok Siok, a Singaporean filmmaker living in Beijing, crowd-sources the content, financing, and distribution outlets... -
JUUL and the Vaping Revolution
Leadership & Managing People Case Study15.05View Details In late 2019, San Francisco-based electronic cigarette (e-cigarette) maker JUUL Labs (pronounced "jewel") faced intense pressure. Sales of JUUL products...
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Branding in the Age of Social Media
Sales & Marketing Magazine ArticleSocial media was supposed to usher in a golden age of branding. But things didn't turn out that way. Marketers originally thought that Facebook, YouTube,... -
The Psychology of Your Scrolling Addiction
Managing yourself Digital ArticleA series of studies identified three factors that lead people down the media consumption rabbit hole. -
I Ran 4 Experiments to Break My Social Media Addiction. Here’s What Worked.
Time management Digital ArticleTrack and schedule your usage. -
How Brands and Influencers Can Make the Most of the Relationship
Sales & Marketing Magazine ArticleEven as companies devote increasing shares of their marketing budgets to paying social media influencers to tout their products, researchers know little... -
Why Social Applications Will Thrive In A Recession
Recessions Digital ArticleJosh Bernoff is a vice president at Forrester Research and the author, with Charlene Li, of the forthcoming book, Groundswell: Winning in a World Transformed by Social Technologies Is a recession coming? Don’t ask me — I’m not an economist, and even the economists don’t really know. But if it’s anything like the last recession, […] -
Can Twitter Help Predict Firm Value?
Finance & Accounting Digital ArticleInvestors have long relied on information intermediaries-from financial analysts and advisors to the business press, credit rating agencies and auditors-to... -
Using Groupon for Health and Wellness Businesses
Sales & Marketing Digital ArticleSocial merchants are small business owners and entrepreneurs who adopt social shopping as a new sales channel. They employ social shopping intermediaries,... -
Decathlon China: Using Social Media to Penetrate the Internet Market, Teaching Note
Technology & Operations Digital ArticleTeaching Note for W11503. -
Social networks and social media: Understanding and managing influence vulnerability in a connected society
Leadership & Managing People Digital ArticleInfluence vulnerability has recently become a concern across society and in business. Such vulnerabilities increase as social networks are leveraged by... -
Building a Social Media Culture at Dell
Sales & Marketing Case Study14.00View Details As Michael Dell refocused his newly-private company on services and solutions, the entire corporation was pushed to embrace social media.