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The Myth of Sustainable Fashion
Global Business Digital ArticleDespite high-profile attempts at innovation, the industry has failed to reduce its environmental impact so far. -
The Globalization of Markets
Globalization Magazine ArticleMany companies have become disillusioned with sales in the international marketplace as old markets become saturated and new ones must be found. How can they customize products for the demands of new markets? Which items will consumers want? With wily international competitors breathing down their necks, many organizations think that the game just isn’t worth […] -
Inside IKEA's Digital Transformation
Strategy & Execution Digital ArticleA Q&A with Barbara Martin Coppola, IKEA Retail's chief digital officer. -
High-Performance Marketing: An Interview with Nike’s Phil Knight
Leadership Magazine ArticleNike is a champion brand builder. Its advertising slogans—“Bo Knows,” “Just Do It,” “There Is No Finish Line”—have moved beyond advertising into popular expression. Its athletic footwear and clothing have become a piece of Americana. Its brand name is as well-known around the world as IBM and Coke. So it may come as a surprise […] -
A Better Way to Think About Your Business Model
Business models Digital ArticleHow Nespresso used a simple business model canvas to change face of the coffee industry. -
Who Has the D?: How Clear Decision Roles Enhance Organizational Performance
Decision making and problem solving Magazine ArticleYour organization can become more decisive—and can implement strategy more quickly—if you know where the bottlenecks are and who’s empowered to break through them. -
Know What Your Customers Want Before They Do
Customer service Magazine ArticleRetailers need to target customers with the right deal at the right time. Here’s how to nail the “next best offer.” -
How E-Commerce Will Trump Brand Management
Marketing Magazine ArticleThe Internet promises to give marketing the same boost in productivity that new operational strategies have given to manufacturing. -
Getting Real About Virtual Commerce
Competitive strategy Magazine ArticleA second generation of electronic commerce is emerging, one that will be shaped more by strategy than by experimentation. The battle for competitive advantage will be waged along three dimensions: reach, affiliation, and richness. -
Retailing:Â Confronting the Challenges That Face Bricks-and-Mortar Stores
Technology and analytics Magazine ArticleNew technologies can be dazzling. But do they represent the future of retailing? Have the fundamentals really changed? -
What Ron Johnson Got Right
Innovation Digital ArticleThe ousted J.C. Penney chief understood the importance of intuition. -
Which Products Should You Stock?
Operations strategy Magazine ArticleA new technique to help retailers improve assortment planning -
How to Go from Small to Super
Corporate social responsibility Digital ArticleSmall business is by far the leading job creator, and entrepreneurship the leading engine of American economic renewal. As unemployment swells, small business prowess is needed more than ever. But can a small company be a SuperCorp, like progressive larger companies such as IBM and Procter & Gamble? Undoubtedly some smaller companies can leap tall […] -
What Stitch Fix Figured Out About Mass Customization
Sales & Marketing Digital ArticleCuration meets data. -
At Amazon, It’s All About Cash Flow
Finance and investing Digital ArticleHow the company finances its growth. -
China is Shopping Less, But Buying More
Marketing Digital ArticleThe Chinese shopper is finally becoming more like her counterpart in the rest of the world — at least, in some ways. Our recent research suggests that people in China are making fewer visits to stores and are spending more on each shopping trip. For instance, in 2010, Chinese shoppers went to a store every […] -
Luxury’s Talent Factories
Talent management Magazine ArticleHow companies like LVMH, Kering, and Richemont groom designers and managers -
Personalization? No Thanks.
Marketing Magazine ArticleLots of companies are buying sophisticated software to make personalized pitches to Web site customers. Problem is, customers don’t seem to care. -
The CEO of TJX on How to Train First-Class Buyers
Career coaching Magazine ArticlePhotography: Jared Leeds The Idea: The retailer’s business relies on hiring buyers who can be flexible and spot opportunities. Meyrowitz explains how the company is training its next generation. Fashion runs in my family. My father was in wholesale, and my mother is an artist. My dad was a very good businessperson, smart and empathetic. […] -
Case Study: Second Thoughts About a Strategy Shift
Strategy & Execution Magazine ArticleAugustin Rey, the president of Emilia, a century-old clothing retailer in Spain, is determined to revamp the company's merchandising strategy and redesign...
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Applegate Farms
Management Case Study8.95View Details -
Mission Produce in 2022
Sales & Marketing Case Study8.95View Details Founded by CEO Steve Barnard in 1983, California-based Mission Produce was a leading supplier of Hass avocados with a global sourcing, marketing, and... -
Sleepmore Mattress Manufacturing: Plant Consolidation
Organizational Development Case Study8.95View Details The president of a well-established manufacturer of mattresses has asked his assistant to recommend whether to consolidate plants of three different locations.... -
Ingvar Kamprad and IKEA
Leadership & Managing People Case Study8.95View Details Traces the development of a Swedish furniture retailer under the leadership of an innovative and unconventional entrepreneur whose approaches redefine... -
Natura &Co: Sustainability at Scale
Strategy & Execution Case Study8.95View Details Established in 1969 as a cosmetics lab in the city of São Paulo, Natura grew briskly over the ensuing decades and by 2004 it had become Brazil's largest... -
Decathlon China: Using Social Media to Penetrate the Internet Market
Technology & Operations Case Study8.95View Details After successfully establishing more than 33 retail stores in large cities across China, Decathlon, a large sporting goods manufacturer and retailer,... -
Toys "R" Us Japan
Global Business Case Study8.95View Details Documents the American retailer's process of entry into the Japanese toy market. Discusses the history of Toys "R" Us in the United States as well as... -
Gold: A Distinct Asset Class
Finance & Accounting Case Study5.00View Details Gold is a very popular alternative asset class globally. This note looks at the properties of gold that make it so attractive. The note also compares... -
The Marketing Process
Sales & Marketing Case Study8.95View Details The Chartered Institute of Marketing in the UK defines marketing as: "The management process responsible for identifying, anticipating and satisfying... -
Boond: Dynamic Capability - Creating a BoP Energy Market
Finance & Accounting Case Study8.95View Details Boond, a last-mile energy access company, was founded to serve the rural base of the pyramid market in India. The company operated in the two states of... -
Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing
Sales & Marketing Case Study8.95View Details As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact... -
Future Retail: Acquisition Spree and Beyond
Sales & Marketing Case Study8.95View Details Future Retail Limited (Future Retail) had a unique business model and an aggressive growth strategy that helped to make it India's largest retailing organization.... -
Applying Data Science and Analytics at P&G
Technology & Operations Case Study8.95View Details Set in December 2019, this case explores how P&G has applied data science and analytics to cut costs and improve outcomes across its business units. The... -
Puritan Drug Co.
Sales & Marketing Case Study8.95View Details David Thomas takes his first sales management assignment and is faced with a sales rep revolt because of a possible territory reorganization. In addition,... -
Rebirth of the Swiss Watch Industry--1980-92 (A)
Organizational Development Case Study8.95View Details The Swiss watch industry has been devastated by new entrants from Asia in the low- and mid-priced watch segments. Japanese and Hong Kong firms have used... -
Showrooming at Best Buy
Sales & Marketing Case Study8.95View Details Best Buy is a consumer electronics retailer with nearly 2,000 stores worldwide. In 2012, the rising popularity of price-matching apps for mobile phones... -
Yla Eason (A)
Innovation & Entrepreneurship Case Study8.95View Details In 1985, Yla Eason was shocked by her young son's comment that he could never be a "superhero" because all superheroes were white. Concerned that her... -
Hot Wheels: Launching The Mixed Play Experience
Sales & Marketing Case Study8.95View Details Chris Down, Global Brand General Manager for Hot Wheels, and his team from the Advanced Play Group within Mattel, Inc., had developed an entirely new... -
Starbucks Coffee Company: Transformation and Renewal
Leadership & Managing People Case Study8.95View Details Starbucks Coffee Company: Transformation and Renewal analyzes the turnaround and reconstruction of Starbucks Coffee Company from 2008 to 2014 as led by... -
KINEER: A SOCIAL MARKETING CHALLENGE
Sales & Marketing Case Study8.95View Details Kineer Services Limited (Kineer) was a social marketing startup set up in 2018 by Lakshmi Narayan Tripathi, a prominent Indian transgender, and Manish...
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The Myth of Sustainable Fashion
Global Business Digital ArticleDespite high-profile attempts at innovation, the industry has failed to reduce its environmental impact so far. -
The Globalization of Markets
Globalization Magazine ArticleMany companies have become disillusioned with sales in the international marketplace as old markets become saturated and new ones must be found. How can they customize products for the demands of new markets? Which items will consumers want? With wily international competitors breathing down their necks, many organizations think that the game just isn’t worth […] -
Inside IKEA's Digital Transformation
Strategy & Execution Digital ArticleA Q&A with Barbara Martin Coppola, IKEA Retail's chief digital officer. -
High-Performance Marketing: An Interview with Nike’s Phil Knight
Leadership Magazine ArticleNike is a champion brand builder. Its advertising slogans—“Bo Knows,” “Just Do It,” “There Is No Finish Line”—have moved beyond advertising into popular expression. Its athletic footwear and clothing have become a piece of Americana. Its brand name is as well-known around the world as IBM and Coke. So it may come as a surprise […] -
A Better Way to Think About Your Business Model
Business models Digital ArticleHow Nespresso used a simple business model canvas to change face of the coffee industry. -
Who Has the D?: How Clear Decision Roles Enhance Organizational Performance
Decision making and problem solving Magazine ArticleYour organization can become more decisive—and can implement strategy more quickly—if you know where the bottlenecks are and who’s empowered to break through them. -
Know What Your Customers Want Before They Do
Customer service Magazine ArticleRetailers need to target customers with the right deal at the right time. Here’s how to nail the “next best offer.” -
Applegate Farms
Management Case Study8.95View Details -
How E-Commerce Will Trump Brand Management
Marketing Magazine ArticleThe Internet promises to give marketing the same boost in productivity that new operational strategies have given to manufacturing. -
Mission Produce in 2022
Sales & Marketing Case Study8.95View Details Founded by CEO Steve Barnard in 1983, California-based Mission Produce was a leading supplier of Hass avocados with a global sourcing, marketing, and...