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High-Performance Marketing: An Interview with Nike's Phil Knight
Leadership & Managing People Magazine ArticleBehind Nike's catchy slogans and flashy TV commercials is the vision of founder, chairman, and CEO Phil Knight. Knight has taken Nike from a small-time... -
How E-Commerce Will Trump Brand Management
Marketing Magazine ArticleThe Internet promises to give marketing the same boost in productivity that new operational strategies have given to manufacturing. -
And Now, a Word from Our Sponsor (Commentary for HBR Case Study)
Sales & Marketing Magazine ArticleBryant Pharmaceutical's flagship product, a popular arthritis medicine called Seflex, is selling well--but not well enough. With generic versions due... -
Case Study: One Employee Went Freelance. Now Everyone Wants the Same Deal
Human resource management Magazine ArticleAn advertising firm considers how to stem the tide of departures. -
Comparing the ROI of Content Marketing and Native Advertising
Brand management Digital ArticleWhich one should you invest in? -
Does Your Company Come Across as Too Male?
Global Business Digital ArticleLook at your ads to find out. -
Net Content: From Free to Fee
Strategy & Execution Magazine ArticleAlthough the two revenue models coexist on the TV screen, the pay-for-content model will triumph over the advertising model on the Internet. -
The Mismanagement of Advertising
Marketing Magazine ArticleCompanies are spending more money than ever on advertising. So why are the results so disappointing? -
When People Pay Attention to Video Ads and Why
Sales & Marketing Digital ArticleContext is key. -
How Brands Can Build Successful Relationships with Influencers
Sales & Marketing Digital ArticleWhat many marketers get wrong. -
And Now, a Word from Our Sponsor (HBR Case Study)
Sales & Marketing Magazine ArticleBryant Pharmaceutical's flagship product, a popular arthritis medicine called Seflex, is selling well--but not well enough. With generic versions due... -
Don’t Count on Free Trials to Win You Customers
Sales and marketing Digital ArticleResearch reveals the limitations of a “freemium” approach. -
Closing the Gap Between Digital Marketing Spending and Performance
Sales & Marketing Digital ArticleHow marketers can maximize returns. -
The Saatchi Ouster Shows Leaders Need to Be Gender Smart, Not Gender Blind
Gender Digital ArticleKevin Roberts just lost his job over opinions many managers share. -
What Psychological Targeting Can Do
Sales & Marketing Magazine ArticleControversy has swirled around psychological targeting-the practice of influencing people's behavior by mining their digital footprints, identifying their... -
How Prices, Ad Expenditures, and Profits Are Linked
Marketing Magazine ArticleWhat, if any, is the relationship among prices, advertising expenditures, and return on investment? Prior research has yielded inconclusive answers to this question, but in analyzing data from 227 consumer businesses, the authors have found a consistent pattern. Companies with relatively high prices and high advertising expenditures, for instance, had higher profits than companies with […] -
Psychographics Are Just as Important for Marketers as Demographics
Sales & Marketing Digital ArticleIt's about why people buy, not just who they are. -
Research: Consumers Value Fate in Marketing Narratives
Sales and marketing Digital ArticleThe story of how a product was discovered can change the level of consumers’ interest. -
Men Buy More from Manly Men
Psychology Magazine ArticleGetting Tom Brady to promote your brand is an excellent idea, new research suggests. -
Advertising Makes Us Unhappy
Business and society Magazine ArticleThe more a country spends on ads, the less satisfied its citizens are.
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Sizmek Chapter 11: Surviving Walled Gardens in Their Ad Tech Empire
Sales & Marketing Case Study8.95View Details This case provides a post-mortem of the advertising technology (adtech) company Sizmek. Sizmek grew via multiple acquisitions, with the vision of becoming... -
Betting on Diversity at Advanced Symbolics, Inc.
Organizational Development Case Study8.95View Details This case showcases the deliberations of co-founder, Erin Kelly, CEO of Ottawa, Ontario based artificial intelligence (AI) driven market research start-up,... -
Innovation at Google Ads: The Sales Acceleration and Innovation Labs (SAIL) (A)
Management Case Study8.95View Details In 2018, Ana Owczarzak was appointed to lead Google Ads' new innovation and accelerator team - the Sales Acceleration and Innovation Labs (SAIL). The... -
G. Heileman Brewing Co. (B): The "Nightline" Decision
Sales & Marketing Case Study5.00View Details Supplements the (A) case. -
Eyeblaster: Enabling the Next Generation of Online Advertising
Sales & Marketing Case Study14.00View Details Eyeblaster management has to decide on the best course of action to sustain its momentum from enabling online rich media advertising. Pressure from competitors... -
Amazon.com, 2021
Strategy & Execution Case Study8.95View Details In February 2021, Amazon announced 2020 operating profits of $22,899 million, up from $2,233 million in 2015, on sales of $386 billion, up from $107 billion... -
V-Cola: Confidential Instructions for Price Down Procurement Consultant, Down Consulting
Communication Case Study5.00View Details This is information for one of the six roles to be used in the V-Cola negotiation exercise. Please see V-Cola General Instructions (912043) and Teaching... -
Nopane Advertising Strategy
Strategy & Execution Case Study8.95View Details Nopane is a proprietary drug that sells in much of the United States. It faces substantial competition. The brand manager is undertaking an experiment... -
Jeff Sloane (Multimedia Case)
25.00View Details Traces the career decision-making process of Jeff Sloane, an MBA student, from his second year of graduate school through five (plus) years post-graduation.... -
Planet Reebok (B)
Sales & Marketing Case Study5.00View Details Supplements Planet Reebok (A). -
Communications Policy
Sales & Marketing Case Study8.95View Details Introductory note on communications policy for use in first year marketing. Focuses on: Target selection; message delineation; communications intensity;... -
JCDecaux
Strategy & Execution Case Study8.95View Details Describes how JCDecaux, the second largest global outdoor advertising company, became the world leader in street furniture advertising in a fast consolidating... -
Valuing Snap After the IPO Quiet Period (C)
Finance & Accounting Case Study5.00View Details Analyzes Snap's value and analyst recommendations following the events described in the B case. -
Daktronics (C): Downsizing a Billion Dollar Dream
Leadership & Managing People Case Study5.00View Details This case focuses on the necessity of developing a human resource strategy for downsizing Daktronics, Inc., a company that was founded in 1968 in Brookings,... -
GroupM India: The Human Dimension of Digital Transformation (A)
Organizational Development Case Study8.95View Details Case A sets the context of disruption in India and outlines the challenges facing GroupM in 2013. In the early 2010s, internet technology and social media... -
Netflix, Inc.
Management Case Study8.95View Details The case is set in 2023. The protagonists are Ted Sarandos and Greg Peters, co-CEOs of Netflix, a subscription streaming service and content production... -
S4Capital: Disrupting The Advertising Industry
Strategy & Execution Case Study8.95View Details Set in 2021, the case highlights how S4Capital, a digital-first advertising and marketing services company, develops a disruptive and innovative business... -
Boston Fights Drugs, Video
Sales & Marketing Case Study150.00View Details Contains a set of four ads that were part of the focus-group research conducted by Boston Fights Drugs. -
Gupta Media: Performance Marketing in the Digital Age
Sales & Marketing Case Study15.05View Details Gupta Media is a Digital Marketing firm started in 2005 that places advertisements and marketing promotions for its clients in digital media, mainly social... -
Publicis Groupe (A): Leading Creative Acquisitions
Organizational Development Case Study8.95View Details The CEO of a French-based advertising agency network led a series of high-profile acquisitions that created the world's 4th largest global communications...
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High-Performance Marketing: An Interview with Nike's Phil Knight
Leadership & Managing People Magazine ArticleBehind Nike's catchy slogans and flashy TV commercials is the vision of founder, chairman, and CEO Phil Knight. Knight has taken Nike from a small-time... -
How E-Commerce Will Trump Brand Management
Marketing Magazine ArticleThe Internet promises to give marketing the same boost in productivity that new operational strategies have given to manufacturing. -
Sizmek Chapter 11: Surviving Walled Gardens in Their Ad Tech Empire
Sales & Marketing Case Study8.95View Details This case provides a post-mortem of the advertising technology (adtech) company Sizmek. Sizmek grew via multiple acquisitions, with the vision of becoming... -
Betting on Diversity at Advanced Symbolics, Inc.
Organizational Development Case Study8.95View Details This case showcases the deliberations of co-founder, Erin Kelly, CEO of Ottawa, Ontario based artificial intelligence (AI) driven market research start-up,... -
Employees: The Key Link to Corporate Reputation Management
Organizational Development Digital ArticleEmployees and corporate reputation are unique resources that generate positive financial performance and ultimately create sustainable competitive advantage.... -
And Now, a Word from Our Sponsor (Commentary for HBR Case Study)
Sales & Marketing Magazine ArticleBryant Pharmaceutical's flagship product, a popular arthritis medicine called Seflex, is selling well--but not well enough. With generic versions due... -
Case Study: One Employee Went Freelance. Now Everyone Wants the Same Deal
Human resource management Magazine ArticleAn advertising firm considers how to stem the tide of departures. -
Innovation at Google Ads: The Sales Acceleration and Innovation Labs (SAIL) (A)
Management Case Study8.95View Details In 2018, Ana Owczarzak was appointed to lead Google Ads' new innovation and accelerator team - the Sales Acceleration and Innovation Labs (SAIL). The... -
G. Heileman Brewing Co. (B): The "Nightline" Decision
Sales & Marketing Case Study5.00View Details Supplements the (A) case. -
Hubro Simulations: Strategic Marketing
Sales & Marketing Digital ArticleThis advanced marketing simulation challenges students' critical thinking and decision-making skills. Students take over as the management team of a chain...