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How to Design an AI Marketing Strategy
Sales & Marketing SpotlightIn order to realize AI's giant potential, CMOs need to have a good grasp of the various kinds of applications available and how they may evolve. This... -
The Hard Side of Change Management
Leadership & Managing People Magazine ArticleEveryone agrees that managing change is tough, but few can agree on how to do it. Most experts are obsessed with "soft" issues, such as culture and motivation,... -
Why the News Is Not the Truth
Business and society Magazine ArticleBoth the media and the government thrive on crises. When none exist, they create them. -
Collaborative Intelligence: Humans and AI Are Joining Forces
Developing employees Magazine ArticleHumans and machines can enhance each other’s strengths. -
Competing in the Age of AI
Competitive strategy Magazine ArticleHow machine intelligence changes the rules of business -
The 4 Tiers of Digital Transformation
Disruptive innovation Digital ArticleA framework to ensure your digital investments are driven by strategic objectives. -
Off-Sites That Work
Decision making and problem solving Magazine ArticleThe top team’s annual strategic off-site differs from all other meetings in its potential impact on the company. That’s why it should be designed and managed differently. -
Don’t Cheer Yet for Microsoft’s Bet on Yahoo
Web-based technologies Digital ArticleOn Friday, Microsoft shocked the technology world with a surprise $44.6 billion offer for Yahoo!. The move amounted to an admission that Microsoft’s largely organic efforts to compete against search king Google were falling short. It is unlikely that snaring Yahoo! will meaningfully improve Microsoft’s long-term forecasts–unless it simultaneously finds a way to improve its […] -
Celtel’s Founder on Building a Business on the World’s Poorest Continent
International business Magazine ArticlePhotography: Timothy Allen / Redux The Idea: Frustrated by Western ignorance about Africa, Ibrahim decided to take advantage of the continent’s enormous telecom opportunity himself. Among the challenges he faced was creating an infrastructure from scratch. As a native of Sudan who has spent most of my adult life in the West, I’ve always been […] -
3 Myths About Machine Learning in Health Care
Technology & Operations Digital ArticleThe technology has a lot of potential - but it isn't magic. -
Can We Keep Our Biases from Creeping into AI?
Technology and analytics Digital ArticleOnly if we focus on the right things. -
What Apple Should Do with Its Massive Piles of Money
Economics Digital ArticleAn open letter to Tim Cook. -
3 Business Models That Could Bring Million-Dollar Cures to Everyone
Innovation Digital ArticleGene therapy is a medical breakthrough, but today it’s prohibitively expensive. -
Bottom-Up Economics
Global Business Magazine ArticleIqbal Quadir, the founder of Bangladesh's GrameenPhone, discusses the failure of foreign aid to rescue moribund third-world economies and the need to... -
Why Hard-Nosed Executives Should Care About Management Theory
Strategy & Execution Magazine ArticleTheory often gets a bum rap among managers because it's associated with the word "theoretical," which connotes "impractical." But it shouldn't. Because... -
Development, Democracy, and the Village Telephone
Global Business Magazine ArticleConventional thinking about Third-World development rejects the idea of state-of-the-art technology for villages that lack adequate water, power, food,... -
Why the U.S. Tech Sector Doesn't Need Domestic Manufacturing
Strategy & Execution Digital ArticleIn their article "Restoring American Competitiveness," my colleagues Gary Pisano and Willy Shih assert that excessive outsourcing has undermined the competitiveness... -
Apple’s Latest Acquisition Puts Them Inside the Building
Marketing Digital ArticleWhat brick-and-mortar stores need is more data on how shoppers really shop. Apple might just be able to give it to them. -
Open Sourcing May Be Worth the Risk
Social media Digital ArticleFreeing your code can make your product — and your business — better. -
IBM and Apple: From Rivals to Partners in 30 Years?
Mergers and acquisitions Digital ArticleWhat they should have learned from past experience.
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Decathlon China: Using Social Media to Penetrate the Internet Market
Technology & Operations Case Study8.95View Details After successfully establishing more than 33 retail stores in large cities across China, Decathlon, a large sporting goods manufacturer and retailer,... -
Customer Data Privacy
Management Case Study8.95View Details This note provides an overview of the evolving landscape of customer data privacy in 2023. It highlights two pivotal aspects that make privacy a central... -
Innovation and Agility at Tencent's WeChat
Strategy & Execution Case Study8.95View Details This case analyses the evolution of Tencent, now (in early 2019) one of the top 10 listed companies in the world. The case focuses on WeChat, the social... -
Fox News: Competing to Deliver the News
Sales & Marketing Case Study8.95View Details Since Fox News first entered the cable news industry, the network has skyrocketed to the top position in the ratings charts ahead of its major competitors.... -
Apple and the Music Industry
Strategy & Execution Case Study8.95View Details In 2001, Apple, Inc. (Apple), known mainly as the maker of a niche personal computer and related operating system and software, became a disruptor in... -
Jade Magnet: Creating a Crowdsourcing Enterprise
Leadership & Managing People Case Study8.95View Details Jade Magnet was India's largest creative crowdsourcing platform. It had grown from an entrepreneurship project idea of two MBA students to one that had... -
Red Hat Canada: Bridging the Gender Gap
Organizational Development Case Study8.95View Details In August 2017, the Canadian country leader of Red Hat Inc., an open source software company, was reviewing the progress made by the Canadian subsidiary... -
dpms. - The Price of Earned Media
Sales & Marketing Case Study8.95View Details In April 2014, the co-founder of lifestyle brand dpms., situated in London, Ontario, has a dilemma. Started as an opportunity to showcase her partner's... -
HuStream Technologies Interactive Video
Innovation & Entrepreneurship Case Study8.95View Details A management consulting team has been hired to advise HuStream Technologies on a new business model and target market. HuStream operates a service-based... -
emmtrix Technologies: Patent Negotiations in High-Tech Academic Spinoffs
Strategy & Execution Case Study8.95View Details In May 2016, three scientists from Germany's Karlsruhe Institute of Technology were preparing for a meeting with several managers from the institute's... -
Argo Interactive (A): Surviving in the Roller-Coasting Mobile Industry
Innovation & Entrepreneurship Case Study8.95View Details This FocusCase is about a young VC-backed technology company in the UK, trying to turn around from a near-death crisis after their market did not pick... -
Nokia Telecommunications: Redesign of International Logistics
Technology & Operations Case Study8.95View Details Nokia faces the challenge of implementing the global network model: global R&D and production networks for global learning and control combined with local... -
ZOLOZ: Biometric Identification Technology Empowering Digital Transformation
Management Case Study8.95View Details ZOLOZ, a biometrics platform within the Chinese technology provider Ant Group, served more than one hundred million overseas users with its advanced biometrics... -
Fishbowl: Scaling Up
Sales & Marketing Case Study8.95View Details Fishbowl is a social media app that allows professionals to connect with other relevant professionals both within their company and across industry. Unlike... -
Verizon Communications, Inc.: Implementing a Human Resources Balanced Scorecard
Finance & Accounting Case Study8.95View Details In early 2000, Verizon Communications implemented a Human Resources Balanced Scorecard to evaluate the effectiveness of and payoffs from human resource... -
Netflix Leading with Data: The Emergence of Data-Driven Video
Strategy & Execution Case Study8.95View Details By 2009 Netflix had all but trounced its traditional bricks-and-mortar competitors in the video rental industry. Since its founding in the late 1990s,... -
Transforming Verizon 2015: Going Above the Network
Strategy & Execution Case Study8.95View Details In 2015, the Chairman and CEO of Verizon Communications reflects on his four years leading the company and considers strategic repositioning for the future.... -
The Clean Network and the Future of Global Technology Competition
Global Business Case Study8.95View Details In May 2019, amidst of an ever-worsening trade war between the U.S. and China, President Donald Trump added Chinese telecom giant Huawei to the Department... -
Caijing Magazine (A)
Leadership & Managing People Case Study8.95View Details In late 2009, Wang Boming, publisher of Caijing Magazine, widely regarded as China's most independent newsmagazine, gathered his core team for an urgent... -
Alcatel Access Systems Division (B): Building for the Future
Sales & Marketing Case Study5.00View Details Supplement to case IN1040. The Alcatel Access Systems Division case highlights the issues and challenges, mainly in terms of product development and innovation,...
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How to Design an AI Marketing Strategy
Sales & Marketing SpotlightIn order to realize AI's giant potential, CMOs need to have a good grasp of the various kinds of applications available and how they may evolve. This... -
The Hard Side of Change Management
Leadership & Managing People Magazine ArticleEveryone agrees that managing change is tough, but few can agree on how to do it. Most experts are obsessed with "soft" issues, such as culture and motivation,... -
Why the News Is Not the Truth
Business and society Magazine ArticleBoth the media and the government thrive on crises. When none exist, they create them. -
Collaborative Intelligence: Humans and AI Are Joining Forces
Developing employees Magazine ArticleHumans and machines can enhance each other’s strengths. -
Competing in the Age of AI
Competitive strategy Magazine ArticleHow machine intelligence changes the rules of business -
The 4 Tiers of Digital Transformation
Disruptive innovation Digital ArticleA framework to ensure your digital investments are driven by strategic objectives. -
Off-Sites That Work
Decision making and problem solving Magazine ArticleThe top team’s annual strategic off-site differs from all other meetings in its potential impact on the company. That’s why it should be designed and managed differently. -
Don’t Cheer Yet for Microsoft’s Bet on Yahoo
Web-based technologies Digital ArticleOn Friday, Microsoft shocked the technology world with a surprise $44.6 billion offer for Yahoo!. The move amounted to an admission that Microsoft’s largely organic efforts to compete against search king Google were falling short. It is unlikely that snaring Yahoo! will meaningfully improve Microsoft’s long-term forecasts–unless it simultaneously finds a way to improve its […] -
Celtel’s Founder on Building a Business on the World’s Poorest Continent
International business Magazine ArticlePhotography: Timothy Allen / Redux The Idea: Frustrated by Western ignorance about Africa, Ibrahim decided to take advantage of the continent’s enormous telecom opportunity himself. Among the challenges he faced was creating an infrastructure from scratch. As a native of Sudan who has spent most of my adult life in the West, I’ve always been […] -
Decathlon China: Using Social Media to Penetrate the Internet Market, Teaching Note
Technology & Operations Digital ArticleTeaching Note for W11503.